Military hydration products are used by individuals who are engaged in active duty. These types of products are also included in camping supplies, hiking equipment, and flight-ready tactical gear apart from military operations. These are capable of storing water and other beverages which will deliver additional fluid intake during and after high levels of physical activities.
Hydration packs are predicted to become more popular in the coming years as they allow users to carry beverages on their backs without using their hands. These are equipped with simple dispensing systems that allow military personnel to drink water without having to remove their rucksack or stop in the middle of an activity. The popularity of sports activities and the availability of less time at work are expected to drive demand in the future.
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Growing concerns regarding health and safety concerns in the military and defense industry will accelerate the military hydration products market growth in the upcoming years. The increasing defense expenditures by various countries worldwide are expected to encourage the adoption of new products for providing fresh drinking water to soldiers. These products help in preventing chronic ailments, lower the volume of medicine consumption, and enhance the overall wellbeing.
Which are Key Factors Driving Spearheading Military Hydration Products Market Growth?
The emergence of state-of-the-art technologies, such as Liquid Crystal Display (LCD) touch screens on water bottles is projected to drive the demand for military hydration products in the evaluation period. The rising usage of these products by the military, especially for training purposes is another significant factor that is set to augment the market.
Troops across the globe are anticipated to use these products during numerous simulations and exercises that consist of a series of short sprints, running with heavy loads, or marches over long distances. The preference for hydration packs is rising at a fast pace as these allow military personnel to carry a large amount of water with them, as compared to the other types of products.
These packs also help soldiers in filling their canteens through tubes, thereby eliminating the need to take off their backpacks first. These also provide them with more time before making another stop for refilling their packs at a specific source, such as a river or a stream.
What are the Challenges Faced by the Military Hydration Products Industry?
Hydration packs are difficult to clean during operations as military personnel has to take out their gear to gain access to water reservoirs, pull it out, and cautiously fill and rinse it out by using cleaning tablets. The recently developed packs are made of soft plastic which may eventually wear out and start to leak during critical missions. The screw-on plastic lid on the pack will either lose its seal or the pack will rip apart at the seams. Owing to their non-transparent structure, there is no way of knowing how much fluid is remaining in the hydration pack, which may hamper the sales of military hydration products in the forthcoming years.
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Why is North America Considered a Lucrative Military Hydration Products Market?
North America is expected to dominate during the assessment period in terms of the military hydration products market share. This growth is attributable to the increasing efforts by governments of developed countries, such as Canada and the U.S. to expand their armed forces on space, air, sea, and land.
Government agencies are also adopting various initiatives, such as investment strategies to steadily develop cutting-edge equipment for soldiers. These steps are projected to help soldiers in concentrating more in training sessions without any hassle or better engage with enemies on border areas.
Key Segments Profiled in the Military Hydration Products Industry Survey
Product Type:
- Hydration Packs
- Bags
- Water Bottles
- Hydration Accessories
- Purification & Filtration Products
- Reservoirs
- Others
Application:
- National Defense Industry
- Military Training
- Others
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East and Africa
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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