Rising popularity of preventive healthcare, increasing geriatric population, growing consumption of nutraceuticals by the younger population, rising consumer awareness about packaging trends, increasing per capita disposable income, rising availability & affordability of multiple nutraceutical products, etc., are some of the majordivfactors that are expected to drive shipments of nutraceutical packaging at 5.4% CAGR through 2029.
A Growing Consumer Shift to Preventative Care
The nutraceutical packaging market is dynamic and continuously evolving with growing consumer focus on health and wellbeing. Nutraceutical packaging industries are continuously tracking consumer trends and demands with respect to functional food, dietary supplements, and functional beverages. The consumption of food supplements and additional nutrients is consistently increasing due to critical health issues such as diabetes, hypertension, cardiovascular ailments, osteoarthritis, osteoporosis, etc.
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Increasing health consciousness and consumer demand for specific natural ingredients in food supplements are driving the growth of the nutraceutical market in the U.S. Consumers have more faith on natural ingredients over medicines. Hence, the manufacturers of nutraceuticals are diversifying their portfolio with the inclusion of herbal and natural contents in the supplements.
New opportunities for nutraceutical packaging industries are anticipated with the addition of product portfolio and increasing consumption of nutrients. In the U.S. market, it is observed that the consumption of nutraceuticals is more among elder people in order to handle aging problems. Hence, the future growth of the nutraceutical packaging market is dependent on youth, who prefer nutraceuticals for physical fitness, gym, and sports activities.
Competitive Landscape
Nutraceutical packaging manufacturers are focusing on new product launches to expand their product portfolios and boost sales across various regions. Nutraceutical packaging companies are also investing in mergers & acquisitions to increase their market share in the global landscape.
- In April 2021, Origin Pharma Packaging, a leading name in the pharmaceutical packaging industry, announced the launch of its new packaging design agency for its nutraceutical businesses. Design Innovation Development (DiD) will be working with international firms as well as local businesses to provide customized packaging solutions.
- In September 2021, a U.K.-based nutricosmetics and supplements company called HEBE LIFE featured its products in a new packaging format. The new tamper-evident label is equipped with a QR code that enables product authentication, geolocation tracking, anti-counterfeiting, and band protection, and delivers a packaging solution for smart consumers.
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COVID-19 Crisis Evaluation
There was steady growth observed in the nutraceutical packaging market in the pre-pandemic era, and this growth was disrupted by the COVID-19 pandemic in 2020. The pandemic affected the world in many different aspects and most economies took a major hit during this period.
Increased focus on immunity during the pandemic propelled demand for vitamin supplements, and this substantially impacted nutraceutical packaging shipments. However, due to restricted manufacturing activity and disruptions to supply chains, sales of nutraceutical packaging were impacted negatively and saw a drop in 2020.
Key Segments of Nutraceutical Packaging Industry Survey
By Packaging Type:
- Blisters
- Bottles & Jars
- Bags & Pouches
- Stick Packs
- Boxes & Cartons
- Containers
- Sprays
- VSP & MAP
By Product Type:
- Nutraceutical Packaging for Dietary Supplements
- Nutraceutical Packaging for Functional Foods
- Nutraceutical Packaging for Functional Beverages
By Product Form:
- Tablets & Capsules
- Powder & Granules
- Liquid
- Solid
By Material:
- Glass Nutraceutical Packaging
- Paperboard Nutraceutical Packaging
- Plastic Nutraceutical Packaging
- Aluminium Nutraceutical Packaging
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By Ingredient:
- Vitamins
- Minerals
- Prebiotics
- Probiotics
- Amino Acids
- Omega 3 Fatty Acids
- Others
By Region:
- North America Nutraceutical Packaging Market
- Latin America Nutraceutical Packaging Market
- Europe Nutraceutical Packaging Market
- East Asia Nutraceutical Packaging Market
- South Asia & Pacific Nutraceutical Packaging Market
- Middle East & Africa (MEA) Nutraceutical Packaging Market
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