Organic cosmetics are becoming more popular, prompting even the most well-known companies to expand their product offerings. In a recent report, Future Market Insights (FMI0) finds that the growing demand for clean label certifications in the cosmetics industry, such as non-GMO, vegan, cruelty-free, and others, will boost the organic cosmetics market. It is expected to reach US$ 187.4 million by 2021, according to FMI.
Natural claims have sparked the sustainability quotient, in addition to being major product purchase motivations when paired with product efficacy claims and brand identity. Consumers have also begun to expect complete openness from cosmetic companies in terms of sourcing techniques, products, ingredients, and sustainability practises. As the pressure on cosmetics brands and manufacturers to establish their social and environmental credentials grows, more of them are turning to sustainability-focused goods, services, and customer experiences to alter their businesses.
The personal care industry’s packaging trend has shifted to more safe, natural ingredients and practical packaging. Natural solutions are increasingly being used in the product arena, and natural solutions are also being used in product packaging to keep up with the trend. Companies use natural solutions as a marketing approach in addition to building an immediate connection with lucrative packaging design.
For marketing premium ingredients, manufacturers consider two versions of their material, one for formulator and other for customer. The players in the market are promoting their products by using various eye catching connotations like ‘synthetic free’, ‘non-toxic’, 100% natural and organic, chemical free and many others. Antimicrobial is the new connotation that is currently used to market baby products.
This change in consumer buying preference has encouraged the players in the market to stimulate innovation and expand the portfolio, tapping the unexposed segments of the industry and as a result escalating the demand over the forecast period. In terms of product type, skin care accounts for a notable share. By 2021, skin care segment is expected to hold more than 40% of the global market.
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Key Takeaways from the Organic Cosmetics Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 5.0% between 2021 and 2031
- The U.S. will emerge as a key market, accounting for nearly 80% of organic cosmetics market in North America
- Growth in the U.K. will remain moderate. FMI forecasts the market to record nearly 1.9% Y-o-Y growth in 2021
- While Germany and France too will continue exhibiting demand for organic cosmetics, Italy is expected to emerge as a lucrative pocket in Europe
- Japan, China, and South Korea will emerge as key markets for organic cosmetics in East Asia. Of these, Japan is likely to dominate
Impact of COVID-19 & 2020 Market Analysis
The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. E-Commerce is redefining the commercial activities around the world. In fact, the Covid-19 pandemic and lockdown effects have tipped the involvement of e-Commerce within all industries. The segment of population not prevalent with internet retailing has also adopted it, it being the only resort. There is a lot of opportunity for companies and online services to work together to offer greater engagement to consumers.
Who is winning?
Few key players in the organic cosmetics market are Estee Lauder, L’Oréal Group, WELEDA Inc., Groupe L’ OCCITANE, KORRES Group. The Clorox Company, The Honest company, Himalaya Drug Company, Babylist Inc., Avalon Orgaics, KORA Organics, among others.
Market players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage over other players operating in the market. Innovative product portfolio establishment and expansion of portfolio is the most adopted strategy by the leading players. Innovation is that tool, which helps in luring and convincing consumers to invest in certain product category. It helps in differentiating one product from other by highlighting its USP, which generally differs from one brand to another.
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Get Valuable Insights into Organic Cosmetics Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global Organic cosmetics market, presenting historical demand data (2016-2031) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the organic cosmetics market based on the product type (skin care, hair care, makeup, body care and fragrance), end user (men, women, baby and unisex), sales channel (hypermarkets/supermarkets, convenience stores, specialty stores, direct selling, departmental stores, online retailing, and other sales channel), price range (economy, mid-range, premium), across seven major regions.
Organic Cosmetics Market by Category
Product Type
- Skin Care
- Creams & Lotions
- Serums
- Face Packs/ Masks
- Cleanser
- Others
- Hair Care
- Shampoo
- Conditioner
- Hair Oil
- Hair Dye
- Others
- Makeup
- Facial Products
- Eye Products
- Lip Products
- Nail Products
- Body Care
- Soaps
- Shower Gels
- Cream
- Oils
- Fragrance
End User
- Men
- Women
- Unisex
- Baby
Sales Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Direct Selling
- Departmental Stores
- Online Retailing
- Other Sales Channel
Price Range
- Economy
- Mid-range
- Premium
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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