The shisha tobacco market is estimated at US$ 19 Bn in 2022 and is projected to reach US$ 26 Bn by 2032, at a CAGR of 2.8% from 2017 to 2021. Share of shisha tobacco market in its parent market (tobacco market) is close to ~4%. Shisha tobacco smoking is generally practiced in the company of peers, and it is a key component in social meetings and functions in some cultures. Nowadays, this culture has extended to college and university life. Moreover, water pipe smoking is often shared between friends and family, which is attributed to two factors – it reduces the costs involved in shisha tobacco smoking, and a more emotional one – it promotes a sense of brotherhood, especially amongst the male demography, and makes them feel more socially accepted. This culture has led to the emergence of an increase in the number of cafes, restaurants, and lounges that cater to various services such as shisha tobacco services.
| Attribute | Details |
| Estimated Shisha Tobacco Market Size 2022 | US$ 19 Bn |
| Projected Shisha Tobacco ( 2032) Market Size | US$ 26 Bn |
| Value CAGR (2022-2032) | 4% |
| Shisha Tobacco Market Top Players Share in 2021. | 15%-20% |
Key Points Covered in Shisha Tobacco Market Survey
- Shisha Tobacco market estimates and forecast 2017-2032
- Key drivers and restraints impacting market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Shisha Tobacco Market and How to Navigate
- Recommendation on Key Winning Strategies
Key Takeaways from the Shisha tobacco Market Study
- Strong shisha tobacco to capture approximately a prominent share in 2021. However, through 2032, demand for the light variant of shisha tobacco is expected to gain traction due to the rising awareness regarding various health concerns.
- Direct distribution of shisha tobacco is likely to generate a significant revenue during the forecast period. However, with the changing purchasing preferences of individuals, online retailers are likely to hold the maximum market share by 2032.
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Impact of COVID-19 on the Market
The COVID-19 pandemic had prompted a growing list of event cancellations and closures, as health officials urge the public to avoid large crowds. Moreover, the shutdown of industries, manufacturing plants, and rise in unemployment leads to the growth of shortage of material thus, rise in dependency of developing countries on developed countries.
Additionally, the ban on trading and changing preferences of individuals, and rising health concerns lead individuals to adopt healthy habits. Moreover, the closed café, bars, and restaurants gave no option to individuals especially millennials, thus, dropping the sales and demand in the shisha tobacco market.
Who is Winning?
Leading manufacturers of shisha tobacco are focused on introducing flavors, based upon, regional interest and further advertising them globally to drive sales of shisha tobacco globally.
Major players present in the shisha tobacco market are Fumari Hookah, Haze Tobacco, LLC, Tangiers Inc., Al Fakher Tobacco Trading, Japan Tobacco Inc., Alchemist Tobacco Co., Soex India Pvt. Ltd, Middle East for Tobacco, Al-Tawareg Tobacco Molasses Company, Arabic Factory of Smoking, Al Zawrae Industrial Company, Romman Tobakko, Ugly Tobacco Hookah Inc., Adalya Hookah, Cloud Tobacco Inc., Flavors of Americas, Capital Tobacco, Eastern Tombac & Tobacco Establishment, and Al-Amir Tobacco among others.
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Global Shisha Tobacco Market by Category
By Product Type:
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
By Flavor:
- Fruit
- Berry
- Apple
- Melon
- Citrus
- Tropical
- Others
- Chocolate
- Caramel
- Mint
- Blended
- Others
By Sales Channel:
- Direct Sales
- Hypermarket/Supermarkets
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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