Despite a period of decreased growth in 2020, the global toothpaste tablets market is expected to develop at a robust CAGR of over 6.1 percent during the study forecast period of 2021-2031, according to a recent analysis by ESOMAR-certified market research firm Future Market Insights. The study looks at the market for toothpaste tablets in more than 20 countries, giving a clear picture of how the growth trend will play out.

Subscription-based retail is becoming increasingly popular among retailers. A subscription-based business model is seen as a viable way to expand an existing product line or start a new company. As a result, several toothpaste tablet competitors have resorted to a subscription-based business model in order to promote the market while also keeping customers. A subscription-based oral care firm like Hello is one example. Customers can begin their subscription by choosing from the brand’s portfolio of package options. Customers have complete control over the length of their subscription.

Aside from that, users can create their own personalised subscription box with their favourite products. In addition, the company guarantees freebies with every subscription. Such activities have contributed in the development, growth, and spread of the brand. To establish a loyal customer base, a subscription-based business plan is also adopted.

Fluoride-free toothpaste tablets make for a considerable portion of the market in terms of product kinds. Many companies are expanding their product lines to include new flavoured toothpaste pills that appeal to consumers, particularly children.

Toothpaste Tablets Market

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Key Takeaways from the Toothpaste Tablets Market Study

  • Toothpaste tablet market registers impressive recovery at over 5% y-o-y growth in 2021, following a period of lull in 2020
  • Presence of leading players steering market in U.S., which accounts for over 88% of the North America market
  • Focus on dental and oral health will continue rising in the U.K., pushing toothpaste tablets market at 4.7% in 2021
  • France and Germany emerge as strong markets as buyers demonstrate higher willingness to spend on fluoride-free toothpaste tablets
  • Increasing population and higher focus on personal care and hygiene will continue pushing toothpaste tablets market in China

Impact of COVID-19 on the Market:

The outbreak of covid-19 has caused enormous disruptions in the retail sector in both demand side as well as supply side. Managing demand fluctuations was one of the major challenges encountered by the players in the retail industry. The covid-19 outbreak also drastically impacted consumer’s buying habits. A specular shift from store based retail to online retail was observed. Besides this, the pandemic outbreak also highlighted the importance of ethical living which increased awareness regarding penetration of small scale and local brands in the retail sector.

Who is winning?

Some of the key players present in the toothpaste tablets market are Johnson and Johnson Consumer Inc., Colgate Palmolive Company, Weldental, Inc., DENTABBS GmbH, Bite, Lush Cosmetics Company, Kaylaan LLC., Dental Lace, Inc., Archtek, Inc., Georganics,  Well Earth Goods, Pure Earth Essentials and among others.

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Toothpaste Tablets Market by CategoryProduct Type

  • Fluoride Toothpaste Tablets
  • Fluoride-free Toothpaste Tablets

Consumer Orientation

  • Adults Toothpaste Tablets
  • Children Toothpaste Tablets

Sales Channel

  • Hypermarkets/Supermarkets
  • Multi-Brand Stores
  • Convenience Stores
  • Online Retailers
  • Wholesalers and Distributors
  • Other Sales Channel

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

Get Valuable Insights into Toothpaste Tablets Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global toothpaste tablets market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the toothpaste tablets market based on the product type (fluoride toothpaste tablets and fluoride-free toothpaste tablets), consumer orientation (adults and children), and market channel (hypermarkets/supermarkets, multi-brand stores, convenient stores, online retailers, wholesalers and distributors and other market channel), across seven major regions.

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About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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