The wall decor market is estimated at US$ 58.2 Bn in 2022 and is projected to reach US$ 70.9 Bn by 2027. The market grew at a CAGR of 3.5% from 2013 to 2021. The wall décor market holds a share of nearly 1% in the overall home decor market.
Projected to demonstrate a steady revenue growth of just-under 4% year on year in 2019, the total sales of wall décor will reportedly approach the valuation of US$ 52 Bn. Driven predominantly by the transitioning lifestyle preferences of consumers, and increasing affluence across developing economies, the global wall décor landscape reflects moderate growth prospects for the next few years.
As indicated by a recent intelligence study published by Future Market Insights, the expanding tourism and hospitality sectors continue to play a pivotal role in boosting the consumption of wall décor products worldwide, especially in the commercial sector. Moreover, the evolving structure of interior designing and thereby the growing significance, catalyze the global sales of wall décor and related products.
| Attribute | Details |
| Estimated Wall Decor Market Size 2022 | US$ 58.2 Bn |
| Projected Wall Décor ( 2028) Market Size | US$ 70.9 Bn |
| Value CAGR (2022-2027) | 4% |
| Wall Decor Market Top Players Share in 2021. | 15%-20% |
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Smaller Market Players to Focus on R&D and Competitive Pricing
Around 40% share of the competitive landscape belongs to organized players, a majority of which are the market players, according to the report.
Although developing regional markets are emerging as high potential territories for investors, the report indicates that a majority of organized players generate more than half of their revenue from markets other than developing regions.
An extensive analysis of competitive strategies adopted by leading competitors in the wall décor landscape reveals that low cost production strategy is likely to help smaller players attain improved market shares. These companies are also projected to emphasize investments in product and technology R&D.
On the other side, market leaders are adopting a shift to online sales for a stronger global footprint.
Acte Deco recently announced the launch of their new customized range of solutions for floor coverings. The company generates a major portion of the revenue from custom wall décor solutions for residential as well as commercial end-consumers.
Theme-based wall décor is another growing trend that companies are capitalizing on. Artissimo Designs Inc., one of the prominent companies operating in the global wall décor landscape, is currently focusing on strengthening strategic associations with leading entertainment studios, artists, commercial entities, professional sports leagues, and design publishers for exclusive wall décor design projects.
Digital Printing Creates a Hub of Opportunities
Wall laminates and printed wall décor have been the bestselling wall décor products, pushing the sales especially in the industrial domain. Whereas, the retail sector continues to consider modern wall décor as a vital part of the customer satisfaction strategy.
The advent of digital printing technology is fueling a few rapidly growing trends in the wall décor landscape. Digital wall paper printing, frame works, and mirror works represent some of the top selling wall décor items in residential, commercial, hospitality, educational institutes, and high-end showrooms. Digitally printed custom murals and wall arts are likely to witness higher sales in the near future.
US-based AtmosFX, a leading digital decorating products and services provider, recently executed an expansion of its flagship digital decoration collections. The new collections include digital printing wall décor and other products specifically for the occasions of Thanksgiving and Christmas.
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Europe Continues to Uplift Wall Décor Sales
Europe, the largest consumer market for wall décor products, currently holds around 20% share in the global market value. The region continues to dominate, prominently driven by wooden wall décor sales and persistent demand for mirror works. Expansion of Europe’s hospitality sector is likely to further push regional revenue growth in the wall décor landscape, according to the report. North America, APEJ, and MEA are the next key markets for investors in wall décor items.
Across developing economies, consumers continue to demand high quality superior aesthetics and durability with wall décor products, at convenient maintenance and competitive cost. This remains a long-term challenge for manufacturers, technology innovators, distributors, and other stakeholders across the wall décor market supply chain. Companies are however taking efforts to adapt to evolving market trends, keeping the cost of their wall décor and related products relatively competitive.
Global Wall Decor Market by Category
By Product Type:
- Shelves
- Wall Stickers
- Hangings
- Frame Works
- Mirror Works
- Metal Works
- Others
By Base Material:
- Wood
- Fabric & Textile
- Plastic
- Glass
- Metal
- Others
By End Use:
- Residential
- Commercial
- Hospitality
- Salon & Spa
- Offices & Showrooms
- Restaurants
- Educational Institutes
- Spiritual Institutes
- Others
By Sales Channel:
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Others (Club Stores, Gift Shops)
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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