Water Flosser Market 2022-2027: Industry Size, Share, Growth Opportunities, Key Segmentation, Regional Analysis And Leading Players:

The global water flosser market is expected to surpass a valuation of US$ 1,417.2 Mn at a CAGR of over 6.8% through 2027.Increase in the disposable income and purchasing power of consumers has led to an increasing preference for premium products. Several multinational companies, such as Water Pik, Inc., Aquapick, and others, manufacture water flossers in different varieties in terms of economical and premium ranges. These companies gain lucrative opportunities to capitalize on the premiumization of their oral hygiene products portfolio to strengthen their market position due to an increase in globalization and economic growth.

Moreover, research and development spending on oral care devices & consumables, and investments in the development of oral care products are expected to grow at a robust rate over the next several years. Companies investing in providing different innovative products to cater to these markets can expect to witness stable returns.

Furthermore, businesses are becoming more sophisticated in their use of digital platforms, and they are increasingly leveraging digital material to communicate directly with customers on a regular basis, which is predicted to be one of the primary drivers driving the water flosser market forward in the near future. Various small businesses have established an online presence on a variety of business websites as well as social media platforms like Google+, Facebook, Instagram, Twitter, and Snapchat to engage with clients and conduct business virtually. The majority of businesses in the oral care sector are strategizing to increase their business presence and product reach in the market as digital marketing and E-commerce grow in popularity.

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 Key Takeaways from the Water Flosser Market Study

  • The water flosser market is characterised by the presence of several well-established players with significant market share, diverse product portfolios, and strong global presence.
  • In terms of application, dental clinics application segment dominated the market in the year 2021. A key factor driving the segment is the rising demand for professional dental care as the number of cases of oral diseases rises.
  • In terms product type, the portable & cordless water flosser dominated the market owing to its lightweight and portable feature. As a result, cordless water flosser is mostly preferred while travelling and elderly people for home dental care.
  • The U.S. holds a noteworthy value share of 86.6% in North America owing to widespread availability of new and innovative specialty oral care products, coupled with high consumer awareness about maintaining oral health.

“Awareness with respect to the importance of dental flossing in order to prevent gum disease and oral infection along with the diverse group of end users including individuals with braces, uneven teeth have been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases, which is anticipated to witness a notable boost in sales over the coming years.,” says an FMI analyst.

Impact of COVID-19 on the Water Flosser Market

The COVID-19 pandemic’s unpredictable occurrences have spiked a surge in consumer demand for personal care and hygiene products. As a result, there has been a significant increase in the consumption of such items for oral hygiene purposes.

Furthermore, even before the shutdown, demand for personal care items grew in several places throughout the world. The main motivation for this was to avoid coronavirus infection. The water flosser, on the other hand, had a tiny drop in growth during the lockdown due to the closure of convenience stores, hypermarkets/supermarkets, and other stores for infection control concerns.

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 Who is winning?

Leading manufacturers of water flosser are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of water flosser globally.

Major players present in the water flosser market are Water pik, Shenzhen Relish Technology Co.,Ltd, Aquapick, Hydro Floss, Candeon Technologies Co. Ltd, h2ofloss limited, Oratec Corp., Koninklijke Philips N.V, Panasonic Corporation, Oral-B, Ginsey Home Solutions, Gurin Products LLC, ToiletTree Products, Inc., S. C. Johnson & Son Inc. and Jetpik. among others.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global water flosser market, presenting historical demand data (2013-2021) and forecast statistics for the period from 2022-2027. The study divulges compelling insights on the water flosser market based on the product type (portable & cordless water flosser, countertop water flosser, and attachable water flosser) application (dental clinics, hospitals, home care and others) sales channel (hypermarkets/supermarkets, specialty stores, drug stores & pharmacies, convenience stores, online retailers and others across seven major regions.

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About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centres in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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