Color Cosmetics Market to expand at 5% CAGR between 2021 and 2031 | The U.S. is expected to dominate the North America Cosmetics Market

The color cosmetics market to grow by 5% CAGR between 2021 and 2031. Demand for natural & organic color cosmetics and facial makeup products will continue increasing through 2031, enabling the color cosmetics sales to top nearly US$ 50 Bn by 2021.

The U.S. is expected to dominate the North America color cosmetics market during the forecast period, opines Future Market Insights. As per the study, North America is expected to register growth at over 2% CAGR between 2021 and 2031.

Increasing awareness regarding the use of organic skin care and make up products has propelled the demand for organic color cosmetics. Growing use of smartphones and penetration of social media has been influencing millennial and gen Z consumers to experiment with a wide range of color cosmetics.

Consumers in the U.S. also are influenced by the presence of premium brands such as Estee Lauder, L’Oréal, Louis Vuitton Moët Hennessy (LVMH), Dior, and others

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The market for colour cosmetics will also benefit from rising consumer demand for environmentally friendly cosmetics and the integration of new technologies such as artificial intelligence. Some of the most well-known colour cosmetics companies, such as L’Oreal and others, are incorporating AI to better visualise and compare thousands of cosmetic hues.

Key Takeaways from FMI’s Color Cosmetics Market Study

  • In terms of price, premium color cosmetic segment is expected to account for over 60% of global market share
  • China and South Korea are expected to spearhead the growth across East Asia color cosmetic market
  • Supermarkets are expected to remain the preferred distribution channel in the color cosmetics market, however, sales via e-commerce are expected to pick up at a higher pace
  • The U.S. is expected to dominate the North America color cosmetic market, with sales of color cosmetics across North America surging at 2% CAGR through the assessment period.
  • Based on product type, natural & organic color cosmetic segment will account for nearly 49.9% of market share over the next five years.
  • In terms of product category, sales in the eye makeup segment will total US$ 15 Bn by 2026

Competitive Landscape

As per FMI, top players are expected to account for over 30%-35% of global market share in 2021. Presence of numerous leading players in the market have led to intense competition. In order to gain competitive edge, key players are collaborating with social media influencers and e-commerce giants.

Also, some of the manufacturers are introducing new products under the clean-label category in order to capitalize on surging demand for organic and natural color cosmetic products. They are also investing in research and development activities to develop products with extended shelf-life.

Some of the key players profiled by Future Market Insights are L’Oréal SA, LVMH (Moet Hennessey Louis Vuitton), Estee Lauder Companies Inc., Revlon Inc., Shiseido Co. Ltd., Chanel S.A., Coty Inc., Mary Kay Cosmetics, Amway Cosmetics, Kose Corporation, and Others.

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Color Cosmetics Market by Category

Product Type:

  • Chemical
  • Natural & Organic

Distribution Channel:

  • Hypermarket/ Supermarket
  • Convenience Store
  • Specialty Store
  • Direct Selling
  • e-Commerce


  • Economic
  • Premium

Product Category:

  • Nail Products
  • Facial Makeup
  • Eye Makeup
  • Lip Products
  • Hair Colour Products
  • Special Effects Products


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Middle East & Africa
  • Japan

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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