The global custom t-shirt printing market is expected to surpass US$ 9,009.3 Mn, exhibiting a CAGR of over 9.7% through 2032. Custom t-shirts are being used by major companies worldwide as an off-the-clock advertising tool. Custom t-shirt printing is most preferred as an advertising tool as compared to hoardings or television.
Brands extensively use this advertising strategy as it requires less investment. As a result, companies are providing customized t-shirts to increase brand awareness and customer loyalty.
Additionally, using high-quality materials on personalized t-shirts extends their shelf life, allowing companies to gain visibility for longer periods of time. These are some of the major factors expected to boost the market over the coming years.
Additionally, with increased government spending on sports-related activities, sporting activities are gaining immense popularity across the U.S. As a result, demand for customized t-shirts is expected to surge over the coming years. This is expected to boost the U.S. custom t-shirt printing market.
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Moreover, the use of custom printed t-shirts to raise social awareness, raise a voice, and support a cause is on the rise. Furthermore, customers in industries such as hospitality, logistics, construction, industrial, and medical, are increasingly providing custom printed t-shirts to their employees as a marketing tool. Growing influence of bloggers, promotional strategies, and improved standard of living are also driving the demand for custom printed t-shirts in the market.
Key Takeaways from the Custom T-Shirt Printing Market Study
- In terms of technique, screen printing segment is expected to hold over 52.1% of market share in 2021.
- The U.S. custom t-shirt printing market will contribute over 78.9% of share in North America.
- Based on design, the artwork segment is expected to register a CAGR of 12.5% from 2022 to 2032.
- India is expected to spearhead the growth in South Asia custom t-shirt printing market, with sales increasing at 16.6% CAGR through 2022 & beyond.
- Sales in Japan custom t-shirt printing market are expected to rise at over 15.0% CAGR over the forecast period.
“Increasing preferences towards customized, fashionable and unique clothing along with the rising income within young population, are major factors driving demand for custom t-shirts worldwide.” says an FMI analyst.
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Who is winning?
Leading manufacturers of custom t-shirt printing are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of custom t-shirt printing globally.
Major players present in the custom t-shirt printing market are CafePress Inc., Custom Ink, LLC., CustomThread, Printful Inc., RushOrderTees.com, Spreadshirt, THEBLUEGECKOPRINTING, THREADBIRD, UberPrints, Inc., Vistaprint, Blue Gecko (UK) Ltd, POLOS INC, Teetalkies, INSTANT IMPRINTS, Rogue Star, Sharprint, Kornit Digital, Carhartt, Inc., and Nike, Inc among others.
Global Custom T-shirt Printing Market By Category
By Printing Technique:
- Screen Printing
- Digital Printing
- Plot Printing
- Others
By Design:
- Graphic Design
- Artwork
By End Use:
- Men
- Women
- Kids
- Unisex
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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