Demand for DIY Eyelash Extension is being Driven by Increasing Influence of Social Media Across the Globe

The global DIY eyelash extension market is expected to surpass a valuation of US$ 501.7 Mn in 2022, with sales projected to surge at the healthy CAGR of over 7.0% through 2032.

Beauty influencers are promoting the usage of eyelash extensions, demonstrating how these extensions make the eyes look more beautiful and attractive.

As a result, brands are collaborating with fashion and beauty influencers to have their products promoted on social medica channels such as Facebook, Instagram, and Twitter. This is anticipated to continue pushing sales in the market.

DIY eyelash extension are low cost alternatives to professional eyelash extensions. These products enhance the overall appearance and reduce the need for wearing eye makeup. Consumers with hectic lifestyles are investing in DIY eyelash extensions to reduce the time consumed while doing their makeup every day.

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“Beauty brands are utilising innovative technology to make cosmetic product trials safer. During the forecast period, the market is projected to benefit from the use of virtual reality to encourage online shopping. The application of such technologies in the beauty sector has greatly aided in tailoring online consumer experiences and removing the issues associated with in-person trials.” says an FMI analyst.

Key Takeaways:

  • The U.K. will dominate the Europe DIY eyelash extensions market, with demand projected to increase at a 5.4% CAGR over the forecast period.
  • In terms of material type, total sales in the natural DIY eyelash extensions segment are projected to account for 39.2% of the total market share in 2022.
  • Sales through online retail sales channel are projected to grow at a CAGR of 11.1% during the forecast period.
  • Demand for individual DIY eyelash extensions will rise at a 9.9% CAGR through 2032.
  • The U.S. is expected to be the most lucrative market in North America, with sales growing at a 2.3% CAGR through 2032.
  • Sales in the Germany DIY eyelash extensions market will grow at a 4% CAGR through 2032.
  • India will account for 41.4% of the South Asia DIY eyelash extensions market in 2032.

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Who is winning?

Leading manufacturers of DIY eyelash extension are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of eyeshadow globally. Major players present in the DIY Eyelash Extension market are Kiss Products, Inc., Huda Beauty, Lilly Lashes, Babil Lashes Factory Company LASHVIEW BEAUTY, I-ENVY by Kiss, Calailis Beauty, Beyelian Lashes, Qingdao Elour Beauty, Emeda eyelash Company, XIZI LASHES and H.B. Fuller Company.

Global DIY Eyelash Extension Market By Category

By Product Type:

  • Strips
  • Individual
  • Clusters
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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