The global culinary tourism market is expected to grow at a CAGR of ~16.6% during the forecast period of 2022 and 2032. Travelers are reconsidering their consumption habits, and vegans, vegetarians, and flexitarians are gaining popularity in the culinary tourism industry.
Tourists who are vegetarian or vegan are looking for vegetarian or vegan-friendly options on the internet and in other places.
They are open to trying new activities and meeting new people who share their interests. The development of social media and advertising of unique food and beverage experiences is another element fueling demand in the culinary tourism business. As a result, Gen-Zers and baby boomers are swiftly establishing themselves as the most essential target demographic. Market demand is also being fueled by an increase in the number of people watching food shows on television and through internet streaming platforms.
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Key Takeaways from the Culinary Tourism Market Study
- In terms of activity type, food festival segment leads in terms of market share as food-festival events have become trend-setters in the culinary world.
- In terms of tourist type, domestic segment dominated the culinary tourism market in 2021, as travellers are more familiar with the rules, laws and tax policies pertaining in their region.
- Europe dominated the culinary tourism market and held the largest revenue share of in 2021.France, Germany and U.K. are expected to lead the culinary tourism market in Europe.
- In terms of booking channel, online travel agents segment is estimated to account for the highest value share in the culinary tourism market.
“Regions are embracing their culinary history and are incorporating gastronomy in their tourism offerings. Further, countries with rich culinary traditions are focusing on the development of culinary tourism and providing incentives for local businesses to invest in this tourism segment.” says an FMI analyst.
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Who is winning?
The players operating in the global culinary tourism industry have adopted various developmental strategies to expand their market share, exploit the culinary tourism market opportunities, and increase profitability in the market. Major players present in the culinary tourism market are Abercrombie & Kent USA, LLC, Classic Journeys, LLC, G Adventures, Greaves Travel Ltd, India Food Tour, ITC Travel Group Limited, The FTC4Lobe Group, Topdeck Travel [Flight Centre (Uk) Limited)], The Travel Corporation, Gourmeton Tour Culinary Adventures, International Culinary Tours, and Butterfield & Robinson Inc. among others.
Global Culinary Tourism Market by Category
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festival
- Others
By Booking Channel:
- (OTA) Online Travel Agents
- Traditional Agents
- Direct Booking
By Tourists Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Groups
- Package Traveler
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46- 55 Years
- 66-75 Years
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