The global diving tourism market is poised to reach a valuation of US$ 2,940 Mn in 2022. Overall sales are projected to increase at a 6.0% CAGR, surpassing US$ 5,281 Mn by 2032. Water adventure tourism, often known as water-based tourism, is becoming increasingly popular across the globe.
Technological breakthroughs in water sports equipment have a stronger impact on individual safety, resulting in increased participation in water sports, widening the field of water adventure sports, and so boosting the water adventure tourist industry. Professionals and instructors are on hand to advise and guide visitors, as well as offer knowledge and technical know-how on how to use underwater equipment properly (scuba diving and deep-sea diving).
Consumers are increasingly interested in unique experiences such as wreck dives, cod holes, and minke whales, hence the feature dive sub-sector of the business is gaining traction. Smaller operators are more likely to provide these specialty dives, which are often only available for a limited time.
The water adventure tourism industry has been able to reach out to individuals all around the world thanks to increased social media and advertising. Around 10-15% of international and 6-8 percent of domestic recreational dive & snorkelling visitors participate in dive training courses. One of the primary factors driving the industry is the availability of courses ranging from a basic introductory course to highly specialised advanced courses.
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In addition, the companies are focusing on forming relationships with domestic tour operators in order to develop their business and obtain a competitive advantage. Dive Adventures, for example, has partnered with local providers to provide the best services and accommodations, as well as technical excursions, restaurants, and transportation for outbound travel. This technique allows the organisation to acquire new clients while also providing excellent service to existing ones.
“Scuba diving experience which can include accumulated diving experience and familiarity with a diving location is an important descriptor of diver specialization and behaviour. As the divers are witnessing the scenic view of marine habitats and with increasing number of recreational activities, the demand in the diving tourism market will burgeon.” says an FMI analyst.
Key Takeaways:
- By booking channel, the online booking segment is anticipated to hold a noteworthy share of 48%.
- In terms of age group, demand in the 26-35 segment will continue gaining traction through 2032.
- Demand in the South Asia diving tourism market will grow at 8.3% CAGR owing to increasing influx of diving tourists in Philippines.
- Based on tour type, sales in the group tour segment will remain high over the forecast period.
- The U.S. will emerge as a lucrative market in North America diving tourism market, registering 5.6% CAGR during the forecast period.
- Based on diver type, the active diver segment is predicted to account for a dominant share of 45% in the market through 2032.
- In terms of consumer orientation, the men segment held 60% of the total market share in 2021, and the trend is expected to continue over the forecast period.
Impact of COVID-19 on the Diving Tourism Market
Due to global shutdown limitations, the demand for diving tourism has declined. In comparison to the previous year, international tourist visits (overnight visitors) declined by 70% from January to August 2020, according to the United Nations World Tourism Organization (UNWTO).
Dive facilities in cities witnessed a drop in retail sales as well as earnings from dive trips and classes for divers. Dive shops on the islands have lost over half of their trading season, which spans from March to October. However, with resumption of diving and training programmes, the number of divers and dive students are predicted to increase. This is expected to propel the growth in the market over the forecast period.
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Who is winning?
Leading manufacturers of diving tourism are focusing on smart promotional strategies, advertisements, and new diving destinations to improve sales in the market. Major players present in the diving tourism market are The Natural Travel Collection Ltd, PADI Travel, Dive The World, Fly & Sea Dive Adventures, World Dive and Sail International, Ultimate Dive Travel, Hidden Depths Dive Tours, Project Expedition, Scuba Travel, Bluewater Travel, Entrada Travel Group, Island Expeditions Company Limited, Pro Dive Cairns, Dive Adventures, Liveaboard Adventures, National Geographic Expeditions, Deep Blue Adventures, Caradonna Adventures, Advanced Diver Mexico, Asia Diving Vacation among others.
Global Diving Tourism Market by Category
By Diving Type:
- Drift Diving
- Deep Diving
- Wreck Diving
- Others
By Diver Type:
- New Diver
- Casual Diver
- Active Diver
- Professional Diver
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
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