The dry electrostatic wipes market expanded at a Y-o-Y growth rate of 10.5% in 2022, up from US$ 1.9 Billion in 2021. As of 2022, the market is forecast to reach a valuation of US$ 2.1 Billion. Furthermore, from 2022-2032, sales are expected to incline at a CAGR of 12.13% to reach US$ 6.6 Billion.
| Anticipated Base Year Value (2021) | US$ 1.9 Billion |
| Expected Market Value (2022) | US$ 2.1 Billion |
| Projected Forecast Value (2032) | US$ 6.6 Billion |
| Global Growth Rate (2022-2032) | 12.13% CAGR |
Consumers today are looking for quick and convenient cleaning products that can complete the task of cleaning quickly and efficiently while maintaining high quality standards. Cleaning products with innovative features and high efficiency have a competitive advantage in the market.
To gain a competitive advantage in the market, manufacturers in the household cleaning products market are focusing on introducing novel household cleaning products, such as dry electrostatic wipes. Dry electrostatic wipes are one example of a cleaning product developed by companies to differentiate themselves from other key players.
Dry electrostatic wipes attract dust. They generate an electrostatic charge that attracts dust, dirt, allergens, and hair found on floors and other surfaces. The introduction of novel dry electrostatic wipes with innovative features has benefited the dry electrostatic wipes market in recent years.
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Which are Some Prominent Drivers Spearheading Dry Electrostatic Wipes Market Growth?
Consumers are looking for products that save time as their lifestyles change. As a result, demand for nonwoven cleaning wipes is rapidly increasing. Companies are increasingly investing in R&D activities in order to expand their product portfolio through new product launches. These are some of the factors that will influence the dry electrostatic wipes market’s growth in the near future.
Furthermore, rapid new product development leading to the introduction of task-specific performance features, rapidly growing advanced nonwoven base technology, and frequently changing consumer purchasing habits due to product availability, innovation, and financial considerations are some of the other factors fueling the growth of the dry electrostatic wipes market during the forecast period.
What are the Challenges Faced by the Dry Electrostatic Wipes Industry?
Other important factors that may impede the growth of the dry electrostatic wipes market during the forecast period include the availability of alternatives to dry electrostatic wipes and the high cost of disposable wipes compared to conventional shop towels.
Why is Asia-Pacific Emerging as an Opportunistic Dry Electrostatic Wipes Market?
In 2021, the Asia Pacific market was worth US$ 1.3 Billion. Because of increased consumer spending and rising middle-class income, Asia Pacific is expected to dominate the Dry Electrostatic Wipes market share region. Large infant populations in India and China, combined with shifting purchasing preferences for premium baby care items, drive up demand for baby sanitary products.
The large concentration of residential living facilities in India, Singapore, and China drives household cleaning and sanitary item consumption even further. India and China, are experiencing rapid economic and industrialization expansion, which will open up new markets for dry electrostatic wipes used in various manufacturing processes.
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How is Europe Contributing to the Growth of the Dry Electrostatic Wipes Market?
Because of the growing infrastructural facilities of hotels and hospitality, as well as the region’s increasing tourist arrivals, the European region accounts for a sizable share of the market. For example, the World Bank Group estimated that nearly 32 million international tourists visited Austria in the previous year, a 3.5 percent increase over the previous year.
Furthermore, the strong presence of various types of manufacturing plant set-up in countries such as the United Kingdom, Germany, Spain, and Italy drives the consumption of Dry electrostatic wipes products. Germany is the leading market, with a CAGR of 7.5% projected from 2022 to 2032.
Market Competition
Kimberly-Clark Worldwide, Inc., Chemtronics Company, Electrocomponents PLC, SDI Systems Division, Inc., Pascoes Pty Ltd., Procter Gamble Co., Contec, Inc., and Butler Home Products, LLC are some of the key players in the global dry electrostatic wipes market. Demand for dry electrostatic wipes from electronics manufacturers, medical device manufacturers, and other industries where managing electrostatic charge buildup is critical will rise during the forecast period.
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