The global Air Freshener Market offers a comprehensive analysis of current and emerging market trends along with key developments in the industry. The report offers in-depth information about market share, market size, market revenue growth, drivers, restraints, growth opportunities and challenges. The report also provides insights on different segments such as product types, applications, regional bifurcation along with top companies. The report is curated using primary and secondary research which is thoroughly evaluated by experts in the industry and is well-presented using various pictorial presentations such as tables, diagrams, charts, and figures.

Report Attributes Details
Electric Air Freshener Market Estimated Base Year Value (2021) US$ 553.5 Mn
Electric Air Freshener, Market Value in 2022 US$ 568 Mn
Electric Air Freshener, Market CAGR 2.7%
Value of Electric Air Freshener Anticipated Market Value (2032) US$ 742 Mn

The global Air Freshener Market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period. Robust revenue growth is attributed to factors such as changing lifestyles, improvements in the standard of living, and a rising health-conscious populace. Increasing demand for convenience, going coronavirus pandemic, rising presence of online shopping, and increasing inclination toward veganism and organic and basic food products are fueling the global market growth.

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Competitive Landscape:

The research report offers details about leading companies in the global Air Freshener Market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

Market Dynamics:

Increasing consumer inclination towards functional, organic and probiotic-based food & drinks is providing impetus to the growth of global food and beverage industry. Various studies have come with health benefits associated with “ethnic” and organic food products. These foods improve cardiovascular health, improves arthritis, digestive issues, and other inflammatory conditions.

Consumers are gradually focusing on mindful eating and consuming food for health and wellness. Changing eating and dietary patterns of consumers is prompting brand owners and new entrants to introduce healthy foods options. Several clean-label products have been introduced in the market and consumer curiosity for new products is immense

Growing middle class consumers with rising income in developing countries such as India and China will boost food & beverage market growth. Moreover, increasing consumer preference for procuring food and beverage items from online platforms due to variety, cost and time-saving will foster market size through 2027.

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Some of the leading market players are listed below:

  • Procter & Gamble Co.
  • Reckitt Benckiser Inc.
  • Henkel KGaA
  • Church & Dwight Co. Inc.
  • Car-Freshener Corporation
  • SC Johnson & Son Inc.
  • Kobayashi Pharmaceutical Co. Ltd.
  • Godrej Household Products Ltd.
  • Farcent Enterprise Co. Ltd
  • Newell Brands

Air Freshener Market Segmentation based on Types:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gels
  • Candles
  • Others

Air Freshener Market Segmentation based on Application:

  • Homes
  • Offices
  • Cars
  • Others

Air Freshener Market Segmentation based on Regions:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
  • Latin America (Brazil, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa)

Key Features of the global Air Freshener Market:

  • The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
  • The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
  • Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
  • Optimum strategic initiatives for new players in the market.
  • Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
  • The study also includes supply chain trends, including elaborate descriptions of the latest technological development

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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