Fueled by growing concerns about pet health and pet nutrition, the inclination towards high protein dog food and fresh recipes is increasing worldwide, and instigating new trends in the raw, fresh, & frozen dog food market.
Today, the demand for fresh dog foods and frozen dog foods is growing at a relatively similar pace, as pet parents are willing to experiment with their dogs’ diets and recipes.Taking the new trends into consideration, leading players in the raw, fresh, & frozen dog food market are experimenting more with their offerings.
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Among a majority of the latest market trends, experimentation and innovation in raw, fresh, & frozen dog foods is gaining significant traction among pet parents, especially those from the young generation.
Personalization and Customization to Give Manufacturers an Edge in Global Markets
Leading stakeholders in the raw, fresh, & frozen dog food are capitalizing on the end users’ inclination towards offering specific nutrients to their pets through high quality dog foods.
Thereby, the option to customize the ingredients and nutrients according to the dynamic needs of pet dogs is gaining immense popularity among pet parents today.Raw, fresh, & frozen dog food manufacturers are introducing a ‘Choose Your Recipe’ option on their online distribution channels, allowing pet parents to choose various factors, right from ingredients to packaging.
Some market players are also offering nutritional experts’ advice while customizing their raw, fresh, & frozen dog food products. This is expected to provide an exceptional boost to the growth of these stakeholders in the global raw, fresh, & frozen dog food market.
Health Concerns about the Negative Effects of Raw Dog Food May Trigger Product Recalls
The raw, fresh, & frozen dog food market has always been characterized with the concerns about the health impacts of raw dog food on pet health. As raw dog food usually includes bacteria such as salmonella and E. coli, these can usually cause various gastrointestinal disorders among pets.
In addition, after consuming raw pet food, dogs are also likely to shed these potentially hazardous pathogens in the environment around them. This can pose serious harms to their parents or people handling the dog food, or even pose a risk to those who come in contact with the pets.
Dogs with poor immune systems are most vulnerable to E. Coli infection, and thereby raw dog food is commonly avoided by most pet parents around the world, and this may have a paramount impact on the growth of the global raw, fresh, & frozen dog food market.
In addition, numerous incidences of E. Coli infection among dogs on feeding raw dog food has been observed, which has triggered many product recalls in the world, especially in the North American region.
For instance, in June 2020, the Public Health Agency of Canada (PHAC) posted an outbreak notice indicating that four sick persons with the same strain of E. coli O157 infection were identified, and all of them had come in contact with raw pet food for dogs who had been fed it.
Consequently, six varieties of the Carnivora brand raw food have been recalled by Riveriene Farm Ltd. operating as Carnivora Pet Foods of Saskatoon, Saskatchewan, Canada.
Raw, Fresh, & Frozen Dog Food Market: Region-wise Analysis
Based on the geographical factors, the raw, fresh, & frozen dog food market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
The demand for raw, fresh, & frozen dog foods is significantly high in North America, as the culture of pet parenting is thriving in the region.
End users in the United States and Canada are showing more interest in gaining information about the ingredients of dog food products. This will trigger the trend of clean labels in the North American market raw, fresh, & frozen dog foods.
The market is also expected to introduce new opportunities for innovation, as pet parents’ awareness about dog nutrition is growing significantly in the region.
Europe is also emerging as a lucrative market for raw, fresh, & frozen dog food, with a significant revenue share in the global market. A mounting number of global leaders are introducing their new ranges of dog food products in developed European countries as well as in the United Kingdom (UK) market.
Innovations in ingredients and other offerings such as customizations in recipes and nutritionists’ advice are enabling market players to gain a competitive edge in European markets.
Furthermore, emerging countries in Asia Pacific and Latin America are also expected to create new opportunities for stakeholders in the raw, fresh, & frozen food market as the pet parenting culture continues to evolve rapidly in these regions.
In May 2020, Benyfit Natural – a part of the RPFC Group and a leading pet food brand in the European market – announced that it has launched a new series of raw bones and a new addition of complete meals in the range of its raw dog food products.
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The new series of raw bones will consist of eight products including beef chunks, marrow bones, turkey necks, goose necks, and duck wings among others. The company also declared that its range of fresh frozen dog food products – the Benyfit Natural Bones range is free from artificial flavours, colours, and preservatives and is available in the UK market.
In April 2020, Spot & Tango – a direct-to-consumer pet food brand launched 2018, with a line of fresh, wet dog food recipes – announced that it has introduced its new line of human-grade, fresh dry dog food – UnKibble.
With the new launch, the company is aiming to expand its portfolio of fresh pet food products. The company also declared that a team of veterinary nutritionists was involved in formulating UnKibble, and the dog food products include whole, fresh ingredients that offer functional health benefits for dogs.
Global Raw, Fresh, and Frozen Dog Food Market: Key Players (this is an indicative list full list of key players available upon request)
- Primal Pet Foods, Inc.
- Merrick Pet Care, Inc.
- Castor & Pollux Natural Petworks
- Freshpet Company
- Champion Petfoods
- Just Food For dogs LLC
- Nestle S.A.
- Mars Incorporated
- Hill’s Pet Nutrition, Inc.
- Schell & Kampeter, Inc.
- Blue Buffalo Co., Ltd.
- Canidae Pet Food
- Breeder’s Choice, Inc.
- Billy + Margot Ltd.
- Fromm Family Foods LLC
- PetAg, Inc.
- NutriSource
- Nutro Company
- Precise Pet Products
- Royal Canin
- Others
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Raw, Fresh & Frozen Dog Food-Segmentation
By Food Type
- Frozen Food
- Raw Food
- Fresh Food
By Breed Size
- Small Breeds
- Medium Breeds
- Large Breeds
By Application
- Dental Care
- Digestive Care
- Bone & Joint Health
- Weight Management
- Immune Support
- Energy & Muscle Support
- Others
By Flavor Type
- Chicken
- Beef
- Lamb
- Turkey
- Fish
- Others
By Price Range
- Mass
- Premium
By Sales Channel
- Wholesalers/Distributors
- Modern Trade
- Convenience Stores
- Pharmacy/ Drug Stores
- Online Retailers
- Pet Specialty Stores
- Others
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