The baby powder market is to witness a CAGR of 5.20% during the forecast period of 2022-2029. Over the past few years, numerous studies have stated that talc-based baby powder, when inhaled, may cause talcum powder poisoning. Talcum powder poisoning results in fever, cough, twitching, breathing problems, collapse, convulsions, and even death. Hence, manufacturers are shifting the base ingredient from talcum to plant-based ingredients such as corn starch, arrowroot, rice powder, and baking soda & tapioca starch. For instance, the leading player of baby powder Johnson and Johnson Company strengthen their product portfolio by introducing three variants of baby powder that are corn-starch-based.
| Attribute | Details |
| Baby powder Market Size Value in 2022 | US$ 965.8 Mn |
| Baby powder Market Size Value in 2029 | US$ 1,449.2 Mn |
| Baby powder Market Historical CAGR (2014-2021) | 4.60% |
| Baby powder Market CAGR (2022-2029) | 5.20% |
| North America Baby Powder Market Share in 2022 | 20.40% |
Key Takeaways of Baby Powder Market Study
- Talc-based baby powder was a dominant segment in the market. However, corn-starch-based baby powder is expected to gain considerable traction during the forecast period, attributable to the perception of corn-starch as a safer and organic ingredient with relatively larger particles as compared to talc.
- North America and Europe combined account for about 50 percent of the market share in the global baby powder market owing to the high penetration rate in these regions.
- The premium price products segment is estimated to witness a significant CAGR growth in the global baby powder market over the forecasted period, owing to the premiumization of baby powders associated with high safety and quality standards.
- The product availability of conventional baby powder is high in the market as compared to organic baby powder. Also, organic baby powders are relatively expensive. As a result, conventional baby powder has high sales.
Request Sample Report@
https://www.futuremarketinsights.com/reports/sample/rep-gb-5433
Developing Countries to Offer Lucrative Opportunities
For the past decade, developed countries dominated the baby powder market owing to product availability and awareness among consumers. However, this trend is shifting towards the emerging markets. Countries such as Niger, Uganda, and Nigeria, are anticipated to have the highest birth rates in the forecast period. Therefore, the Middle East and Africa is considered a highly lucrative market for manufacturers of baby powder. Moreover, countries such as China and India have a massive population, out of which approximately 20% are babies. Generating general awareness among the population in such developing countries is expected to create numerous opportunities in the current market scenario.
Who is Winning?
Some of the key players operating in the baby powder market are Artsana Group, Asahi Group Foods Ltd., The Burt’s Bees, California Baby, Chattem, Inc., GLÜKi Organics, Johnson & Johnson, Kimberly-Clark Corp, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Mee Mee, Mothercare, Oriflame Holding AG, Osotspa Company Limited, Pigeon, Prestige Consumer Healthcare, Inc., Procter & Gamble Co., PZ Cussons, Surefil an Abaco Partners Company, The Himalaya Drug Company, Wakoda, Wyeth, and others.
Several prominent and emerging market players are significantly investing in research and development activities to introduce new corn-starch based baby power. Besides this, global market players are acquiring the small scale and new entrants in the market those are offering either herbal products or organic products. They are also willing to spend more on promotion and marketing of products through pediatricians and doctors. This way consumers develop a belief on the safety of the products.
- In 2019, Johnson & Johnson’s baby care line of products is re-launched with a commitment of disclosing its ingredients. It also includes new packaging and informational social media communications to tailor needs of millennial parents.
- In 2019, Fireside Ventures, along with some other investors, invested US$1 million in Honasa Consumer’s Mamaearth baby and mother care brands. It aims for market expansion, customer acquisition, and formulating innovative baby products
Inquire Before Buying This Research Report@
https://www.futuremarketinsights.com/ask-question/rep-gb-5433
Baby Powder Market By Category
Ingredient:
- Talc-based
- Corn-starch-based
Price:
- Mass
- Premium
Nature:
- Conventional
- Organic
Sales Channel:
- Direct Sales
- Modern Trade
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Drug Stores
- Other Sales Channels
Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Request a Complete TOC of this Report with figures@
https://www.futuremarketinsights.com/toc/rep-gb-5433
More Valuable Insights on Baby Powder Market
Future Market Insights, in its new research study, provides a detailed analysis of the global baby powder market, presenting historical demand data (2014-2018) and forecast statistics for the period of 2019-2029. The study offers insights on the baby powder market on the basis of ingredient (talc-based and corn-starch-based), nature (organic and conventional), price (mass and premium), sales channel (direct sales, online retailers, convenience stores, modern trade, specialty stores, mono-brand stores, department stores, drug stores, and other sales channel) across seven regions. The study focuses on product innovations, key developments, and various opportunities and trends in the baby powder market.
Read Related Reports:
https://medium.com/@akshay.shinde.vu/bicycle-shoe-market-2022-outlook-current-and-future-industry-landscape-analysis-2029-94c72c7fbcd
https://drujrake.mn.co/posts/25454178
https://medium.com/@akshay.shinde.vu/hand-sanitizer-market-forecast-with-potential-impact-despite-covid-19-pandemic-finds-fmi-233a06dcd1f4
https://faceblox.mn.co/posts/25454821
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
Contact:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
Report: https://www.futuremarketinsights.com/reports/baby-powder-market
For Sales Enquiries: sales@futuremarketinsights.com
Browse latest Market Reports: https://www.futuremarketinsights.com/reports
LinkedIn| Twitter| Blogs