In food processing, brining is nothing but treating food with brine which is a high concentration solution of salt in water. Brining can be applied to cheese, fruits as well. Vegetables being processed in the similar manner know are known as brined vegetables. Brined vegetables are allowed to undergo anaerobic fermentation in which organism that does not require oxygen for growth sustain.
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Antimicrobial herbs and spices, such as mustard seed, garlic, cinnamon or cloves, are often added. Among the vegetables, tuberous vegetables specifically Garlic, Carrots, Onion as well as chilli and the pepper are being brined and has higher demand among the target consumers.
Brined Vegetables Market: Segmentation
Brined Vegetables market can be segmented into nature, types, end users and distribution channel.
On the basis of nature, Brined Vegetables can be segmented into organic and conventional. Due to rising demand for organic product from the food and retail industries, the growth rate is expected to grow at a significant rate for the same.
On the basis of type, Brined Vegetables can be segmented into Leafy & stem vegetables, fruit bearing vegetables, Root, bulb or tuberous vegetables, Chilly and Pepper and others. Owing to the rising popularity of brined vegetables like Garlic, Onion, Carrots, volume share for tuberous vegetables is expected to be higher as compared to other vegetable types.
On the basis of end use, the Brined Vegetables can be segmented into Retail and Commercial. Since there is a rising demand for brined vegetables from household sectors for direct consumption, the volume sales for retail sectors is being anticipated to be higher as compared to the commercial sector which include hotel industries.
On the basis of distribution, Brined Vegetables can be segmented into direct channel and indirect channel. Indirect channel can be further sub segmented into Supermarket/Hypermarket, Specialty Stores, convenience store, E-retailers. Brined Vegetables has its main distribution flow coming modern trade and convenience store which are easily accessible for target customers.
Due to rising internet penetration in the recent past globally, distribution through E- Retailers is expected to surge the market. On the other hand, Club stores will witness moderate distribution for Brined Vegetables mainly in North American regions.
Brined Vegetables Market: Regional Outlook
The global Brined Vegetables market has been categorized into seven key regions including North America and Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. Among the brined products, the market for binned vegetables are being anticipated to witness fastest growth during forecast period.
There is a rise consumption for brined vegetable especially in Middle East Africa and Asia Pacific regions. This is attributed to increased demand for these types of products in the Asia Pacific region as an accompaniment with food during meals. Hence the growth rate for these two regions are being expected to grow at a faster rate both in terms of volume and value sales.
Brined Vegetables Market: Demand Driver
Apart from being a taste enhancer in everyday foods, brined vegetables also help in digestion as they have probiotic properties in them. They are also a source of natural nutrients such as iron, vitamin, calcium, potassium and others. also have numerous health benefits which is triggering market growth globally. Moreover these products have extended shelf life.
In addition, rising awareness about GMO products is also triggering market growth for organic brined vegetables. The growing awareness about the harmful effects of GMO products is shifting the demand trends towards organic brined vegetables which is in turn, triggering market growth.
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