According to a recent report by Future Market Insights (FMI), the global DIY eyelash extension market is expected to surpass a valuation of US$ 501.7 Mn in 2022, with sales projected to surge at the healthy CAGR of over 7.0% through 2032.
| Attribute | Details |
| DIY Eyelash Extension Market Estimated Size (2022) | US$ 501.7 Mn |
| DIY Eyelash Extension Market Projected Size (2032) | US$ 1017.5 Mn |
| DIY Eyelash Extension Market Value-based CAGR (2022-2032) | ~7.00% |
| DIY Eyelash Extension Market Top Players Share in 2021 | ~1.5%-6.1% |
Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial women and are providing them with the best quality DIY eyelash extension products.
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These products add volume to the natural lash line and can lift the face and make the overall appearance more youthful. When compared to false eyelashes, these products are more long-lasting and durable as each DIY eyelash extension can last up to more than 4 weeks.
As DIY eyelash extension is glued to natural eyelash they do not get washed easily when they come in contact with water. Unlike other cosmetic treatments, applying eyelash extensions is not an intrusive procedure, and wearing them does not harm natural eyelashes.
DIY eyelash extension can be applied at home or anywhere without having to look for a stylist. They are more cost effective and are available across supermarket, hypermarkets, beauty stores, pharmaceutical store and online channels. The kit contains cyanoacrylate glue which is does not have any side effects and is safe to use when applied properly on the eyelash.
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Key Takeaways:
- In terms of material type, total sales in the natural DIY eyelash extensions segment are projected to account for 39.2% of the total market share in 2022.
- Sales through online retail sales channel are projected to grow at a CAGR of 11.1% during the forecast period.
- Demand for individual DIY eyelash extensions will rise at a 9.9% CAGR through 2032.
- The U.S. is expected to be the most lucrative market in North America, with sales growing at a 2.3% CAGR through 2032.
- The U.K. will dominate the Europe DIY eyelash extensions market, with demand projected to increase at a 5.4% CAGR over the forecast period.
- Sales in the Germany DIY eyelash extensions market will grow at a 4% CAGR through 2032.
- India will account for 41.4% of the South Asia DIY eyelash extensions market in 2032.
Who is winning?
Leading manufacturers of DIY eyelash extension are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of eyeshadow globally.
Major players present in the DIY Eyelash Extension market are Kiss Products, Inc., Huda Beauty, Lilly Lashes, Babil Lashes Factory Company LASHVIEW BEAUTY, I-ENVY by Kiss, Calailis Beauty, Beyelian Lashes, Qingdao Elour Beauty, Emeda eyelash Company, XIZI LASHES and H.B. Fuller Company.
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Global DIY Eyelash Extension Market By Category
By Product Type:
- Strips
- Individual
- Clusters
- Others
By Material Type:
- Natural
- Synthetics
By Sales Channel:
- hypermarkets/supermarkets
- Specialty stores
- Pharma & Drugs
- Online Retailing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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