The global DIY haircut kits market accounted for revenues worth US$ 6.9 Bn in 2022 and is projected to expand more than 2.9%CAGR during the forecast period of 2022-2030.
| DIY Haircut Kits Market Size (2022) | US$ 6.9 Bn |
| Projected Market Value (2029) | US$ 8.8 Bn |
| Global Market Growth Rate (2022-2029) | 2.9% CAGR |
| Market Share of Clipper & Trimmer Kits | 80.5% |
Strong focus on personal grooming and self-care, popularity of men’s grooming trend, and rise in number of salons have been triggering demand for haircut kits. Additionally, a growing trend has been observed in home or personal usage which is anticipated to propel future sales of DIY haircut kits. Owing to increasing fashion trend and style quotient, individuals are more inclined to experimenting with new hair styles and modifications which is resulting to an increased demand for DIY haircut kits such as clipper & trimmer kit.
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Key Takeaways of the Global DIY Haircut Kits Market Study
East Asia is expected to account for high share of the global market value, owing to large consumer base interested in personal grooming. Given the concentration of a large number of manufacturers, the market will continue to flourish in the region.According to FMI, clipper & trimmer kit is expected to see higher sales than its counterpart such as scissors set, as the latter are used by professional with specific skill set to cut hair.
Moreover, clipper and trimmers are easy to operate, less time consuming, and does not require any skill set.Salons/professionals remain top end user, accounting for higher value share of the global DIY haircut kits market.Personal use of DIY haircut kits and in home-care settings is expected to grow at a significant pace, owing to greater emphasis on enhanced experience at low expenses and with elaborate resources.
Sales through offline channel continue to influence manufacturers’ growth strategies.Growing consumer’s inclination towards online shopping will propel the sales of DIY haircut kits through online platforms. Product comparison, read reviews, competitive pricing, and door step delivery are the factors that influence the purchase decision of consumers.
Covid-19 Impact & 2020 DIY Haircut Kits Market Analysis
Covid-19 outbreak, which started in China, is rapidly spreading all over the world and has an adverse impact on the sales of DIY haircut kits. Apart from essential products and services, businesses are temporarily closed. Additionally, most of the countries are in lockdown situation which restricts all physical store sales. However, China which has started recovering from Covid-19 crisis has seen a strong growth in online sales for DIY haircut kits such as clipper and trimmers for home and personal usage.
Ongoing pandemic has disrupted the supply chain of DIY haircut kits, hence lower sales can be observed in Q1-Q2, 2020. However, Q3 is expected to show positive sign of recovery of the market. At present, manufacturers are focusing on offering products specific for male consumers and capitalizing on the kids segment which is expected to be the most lucrative segment.
DIY Haircut Kits for Kids Trending Over Men & Women Products
DIY haircut kits for kids are trending at present all over the online platforms. The most preferred DIY haircut kits for kids are the baby hair trimmer and rechargeable electric hair clipper.
The kids are more reluctant to haircut in hair salons; hence parents are now considering its alternative solution – a baby haircut kit for at-home use. Manufacturer’s innovative product launch also pushes the kids segment for higher sales. Moreover, these manufacturers are offering waterproof hair styling haircut kit device with long battery hours, environment-friendly USB hub, and accessories kit with innovative baby packaging.
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Who is winning?
Some of the key players operating in the DIY haircut kits market are Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands, Inc. , Remington), Procter & Gamble (Braun GmbH), Panasonic Corporation, Conair Corporation, Andis Company, VEGA, Sunbeam Products, Inc., Riwa, Havells India Ltd., FLYCO, Xiaomi, Zed Lifestyle Pvt. Ltd, and Oster Professional.
Several leading companies are focusing on R&D, merger & acquisition and partnership activities to come up with new technologies which can change the market landscape of DIY Haircut Kits.
In April 2019, Flipkart announced that they had partnered with Beardo to provide Beardo’s grooming kit and electric trimmer.In July 2019, The Wahl Clipper Corporation launched cordless detailer with T-fast blade and 100 minutes of cutting time in one charge.
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