In 2021, the market for anti-pollution hair care products will reach a value of US$3.5 billion. As more people gravitate toward hair care products made with natural ingredients, industry growth will accelerate. Companies are adopting the trend of substituting natural molecules for manufactured ones.
| Base year (2020) Market Value | US$ 3.3 Bn |
| Projected year (2021) Market Value | US$ 3.5 Bn |
| Projected year (2031) Market Value | US$ 7.2 Bn |
| CAGR% (2021-2031) | 7.4% CAGR |
In order to keep up with changing consumer preferences, businesses will reportedly create a flood of new items. In addition, they’ll probably create products that target a certain hair or scalp concern in order to appeal to a larger customer base.
According to FMI, among other nations, the United States, China, and India are likely to see a growth in the sales of anti-pollution hair care products. While China is anticipated to continue dominating East Asia until 2031, the United States is expected to drive growth in North America.
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2021-2031 Anti-Pollution Hair Care Products Market Outlook in Comparison to Sales Registered in 2016-2020
The main growth drivers are anticipated to be increased exposure and concern over the detrimental impacts of pollution on health and wellbeing. According to FMI, the market for anti-pollution hair care products will grow at a CAGR of 7.4% from 2021 to 2031 as opposed to the 6.0% CAGR seen from 2016 to 2020.
Pollution has risen to the top of the international agenda in recent years. Major cities are more affected by pollution, and residents are worried about its damaging effects on hair. Anti-pollution hair treatment is consequently rising in popularity.
According to a study by the European Dermato-Venereology Society, there are three levels of proteins (cyclin D1, cyclin E, and CDK2) that are responsible for hair growth and hair retention. However, due to high levels of pollution worldwide, which led to hair loss and scalp irritability problems, these proteins were dose-dependently decreased by PM10-like dust and diesel particulate.
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Key Takeaways from the Anti-pollution Hair Care Products Market Study
- In terms of product type, shampoos are expected to emerge as the top-choice among consumers, holding a share of 44.9% in 2021.
- In terms of packaging, pouches & sachets will dominate the market due to their affordability and convenient to use.
- Germany will emerge as a key market in Europe, registering a CAGR of 5.7% owing to higher spending on premium products in the country.
- The U.S. will account for nearly 78.3% of sales in North America in 2021 backed by the presence of some of the leading market players.
Impact of COVID-19 on the Market
The new coronavirus outbreak has impacted operations across a wide range of businesses, resulting in a slowdown in the economy. The retail business has taken a hit, resulting in a temporary slowdown in sales of anti-pollution hair care products. For market players, the drop in aggregate discretionary spending is a temporary challenge.
Manufacturers in the business are therefore focusing on expanding their product offers via online channels and improving their product range, as this will allow them to reach a larger consumer base at once at a lower cost.
Who is Winning?
Leading manufacturers of anti-pollution hair care products are focusing on aggressive promotional strategies, advertisements, and new product launches.
Some of the leading companies operating in the anti-pollution hair care products market are Procter & Gamble Co., Beiersdorf AG, Unilever PLC, Avon Products Inc., DE LORENZO, L’Oréal S.A., Kao Corporation, Coty Inc., and Shiseido Company among others.
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Market by Category
By Product Type:
- oo
- Hair Serum
- Hair Mask
- Conditioners
- Hair Oil
- Shamp
By Packaging:
- Pouches & Sachets
- Bottles
By End User:
- Male
- Female
- Unisex
By Region:
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
- North America
- Latin America
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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