According to the latest research by Future Market Insights, the hair thickener serum market is set to witness steady growth during 2021-2031.
With optimistic growth in the demand for personal grooming products, growing demand for hair products especially among male, and money spent by hair thickness serum producing companies in order to create awareness among the public for preventing hair from malnutrition are some of the factors propelling the growth of hair care products in the near future.
Demand for “Natural” is propelling the Market
Consumer inclination towards “natural” alternatives to hair care has become quite obvious over the past few years. !is coincides with the eco-friendly and organic beauty brands.
- Consumers are now preferring natural alternatives over synthetic formulations.
- The leading hair thickener serum brands are foraying into production of herbal compositions, dismissing any toxic or chemical intervention within the product composition.
Novel herbal ingredients are being incorporated into a range of natural skin and hair applications for cosmetic as well as therapeutic benefits.
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How Counterfeit Products Pose Threat to the Market Growth?
Counterfeit products in the hair care industry pose a serious threat to the safety as well as trust of customers in the market. Further, there has been ascend in the counterfeiting of hair care products in recent years. Counterfeit Products with similar packaging have made it difficult to discriminate between fake and original products.
Moreover, the cases of fake hair care products including hair thickener serum causing allergic reactions, hair fall problems, and among others have also increased in recent years. Hence, place of sale, price, trademark, and packaging are considered crucial points that segregate counterfeit products from original products.
In addition, stringent regulations have been introduced in the hair care industry that helps to differentiate original products from counterfeit products. Anti-counterfeiting groups are also being formed to fight against counterfeit products in the hair care industry
US and Canada Hair Thickener Serum Market Outlook
The US is one of the most dominant country in the hair serum market. According to a report by National Alopecia Areata Foundation, in 2018, nearly 6.8 million people in the United States were affected by Alopecia Areata.
Further, with an increase in awareness about personal grooming among males has resulted in an increase in the market share of hair treatment products which has resulted in popularity of hair thickness serum among the generation of every group especially in the aging group in the US market.
Europe Demand Outlook for Hair Thickener Serum
In Europe, the percentage of hair damage problems among individuals has been increasing over the past few years. Hair damage due to a lot of chemicals used in hair styling products and environmental pollution, hair thickness serum has been proved as an effective natural way to strengthen hair and providing them essential serums, now slowly these serums are becoming normal hair products.
Further, the availability of natural serum and a mix of old traditional home remedies in hair thickness serum has been the major reason behind these serums to capture the European market.
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Who are the Key Manufacturers and Suppliers of Hair Thickener Serum?
The sales channel, marketing & advertising strategies hold the ability to turn tables over for any product or even market. It is consequently pivotal that hair thickener serum is positioned in an appropriate sales channel.
The hair thickener serum penetration level within the distribution system is high enough, yet there has been a lag in the sales graph via online retailing. Effective marketing might lead to augmented consumer awareness and strategic sales channelizing might give the customers a greater reach and much-needed convenience, resulting in an explosive rise in the hair thickener serum demand.
Some of the leading manufacturers and suppliers of hair thickener serum are
- Coty Inc.
- Kao Corporation
- L’Oreal S.A.
- The Procter & Gamble Company
- Unilever PLC
- Amka Products Pty Ltd.
- Avon Products Inc.
- John Paul Mitchell Systems
- Giovanni Cosmetics
- Mirta de Peralesare
- Fantasia Hair Care
- Henkel AG & Co. KGaA,
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Key Segments of Hair Thickener Serum Market
By Product Type:
- Hair Treatment Serum
- Hair Styling Serum
By Nature:
- Organic
- Conventional
By Hair Type:
- Colored Hair
- Damaged Hair
- Dandruff Prone
- Dry Hair
- Curly Hair
By End-User:
- Men
- Women
- Unisex
By Sales Channel:
- Supermarkets/Hypermarkets
- Departmental Stores
- Specialty Stores
- Multi-brand Stores
- Pharmacy/Drug Stores
- Online Retailers
- Other Sales Channel
By Price Range:
- Under US$ 20
- US$ 20 – US$ 50
- US$ 50 – US$ 100
- US$ 100 & US$ 150
- US$ 150 & Above
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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