The market for air fryers is anticipated to reach US$ 1,861.4 Mn by the end of 2031, increasing at a CAGR of more than 7% between 2021 and 2031, according to Future Market Insights (FMI). Consumers’ growing concerns about their health and fitness will continue to be a motivating factor. Multipurpose cooking features will be offered in response to increased demand.
The small appliances business has changed as a result of improvements in product features and rising consumer interest in technologically advanced products. As a result, manufacturers have released air fryers that behave like conventional ovens. This provides accessibility advantages, conserves kitchen space, and provides more cooking capacity.
Market expansion is being fueled by the quick increase of the e-commerce sector, rising consumer incomes, and improvements in technology for intelligent cooking. Air fryers are becoming more popular in both the home and business sectors.
Cooking appliance manufacturers have been impacted by frantic lifestyles and the resulting desire for healthier diets. Modern air fryers are made to shorten cooking times without sacrificing nutrition as a result. Additionally, market players for air fryers have made significant investments in R&D projects to increase cooking operations’ versatility.
Opportunities for growth are anticipated to arise from consumers’ growing preference for products with eco-friendly and energy-efficient characteristics. The creation of ENERGY STAR criteria to reduce GHG (greenhouse gas) emissions as a result of strict safety regulations created by environmental regulatory organisations like the EPA would have a favourable long-term impact on developments.
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Key Takeaways
The United States is expected to remain a prominent regional market due to high preference for oil-free food amongst health-conscious consumers.
Strong growth is emerging from emerging economies of India, China, Saudi Arabia, and Russia, driven by changes in urban lifestyles.
In terms of product type, digital air fryer held notable share in the global air fryer market owing to consistency in food quality.
Residential sector is expected to experience steady growth within the global air fryer market space over the forecast period.
Impact of COVID-19 & 2020 Market Analysis
During the COVID-19 outbreak, air fryer manufacturing companies have been severely impacted owing to disrupted supply chains in terms of raw materials and components. Lockdown restrictions led to short-term halt in production, while sales are bouncing back in 2021. Air fryers are emerging as essential equipment in kitchens with the increasing focus on a healthy lifestyles.
The outbreak has also resulted in substantial growth of categories including cleaning and hygiene products. The growth of the e-commerce sector is also a positive influence as companies focus on expanding their distribution networks to online channels to cater to surging consumer demand. However, brick and mortar retail stores suffered through the Covid-19 lockdown period. The change in buying patterns bolstered sales through e-commerce platforms, which will continue in the long-term.
Who is winning?
The report highlights some prominent players in the global air fryer market, which include Koninklijke Philips N.V, Newell Brands, Inc., Stanley Black & Decker, Inc., Breville Group Limited ,Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation, Meyer Manufacturing Company Limited, GoWISE USA (Ming’s Mark Inc.), among others. Market players are primarily focused on marketing campaigns to promote their products and create brand awareness among consumers, with social media campaigns gaining notable traction.
In July 2020, SharkNinja Operating LLC introduced the new Ninja Foodi 2-Basket Air Fryer. The fryer has a two-basket cooking system feature for additional versatility compared with traditional air fryers. The air fryer’s 8-quart capacity and Dual Zone technology helps the user cook two foods in two ways, and finish at the same time.
In 2019, Koninklijke Philips N.V introduced Airfryer XXL with smart sensing technology. The technology simplifies the cooking process with a unique fat removal technology, with the fat being captured in the bottom tray of the fryer for easy disposal. Additionally, the air fryer can bake, grill and roast.
Product launches will remain a key strategy adopted by market players to gain competitive advantage. Leaders in the air fryer market are introducing products which fulfil the needs of customers.
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Air Fryer Market by Category
Device Type
- Manual
- Digital
Wattage
- Below 1200 Watt
- 1200-1500 Watt
- 1500-1800 Watt
- 1800-2200 Wattage
- 2200 Wattage & Above
End Use
- Commercial
- Residential
Price Range
- Below US$ 25
- US$ 25 – US$ 100
- US$ 100 – US$ 200
- US$ 200- US$ 300
- US$ 300 & Above
Sales Channel
- Direct Sales
- Supermarket/Hypermarket
- Department Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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Get Valuable Insights into Air Fryer Market
Future Market Insights, in its new proposing, provides an unbiased analysis of the global air fryer market, presenting demand data (2016-2020) and forecast analysis for 2021-2031. The study divulges compelling insights on the air fryer market based on the device type (manual, and digital), wattage (below 1200 watt, 1200-1500 watt, 1500-1800 watt, 1800-2200 watt, and 2200 & above), end-use (commercial, and residential), price range (below US$ 25, US$ 25-US$ 100, US$ 100-200, US$ 200-US$ 300, US$ 300 & above), and sales channel (direct sales, supermarket/hypermarket, departmental stores, specialty stores, online retailers, and other sales channel) across seven major regions.
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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