Future Market Insights (FMI) announced the release of a latest report titled, “POU Water Purifiers Market: MENA Industry Analysis and Opportunity Assessment 2014 – 2020”. FMI estimates that the Point of Use (POU) water purifier market in Middle East and North Africa is expected to reach US$ 471 Mn at a CAGR of 7.6% from 2014 to 2020.
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Residential water purification system includes point of use water purifiers (POU), point of entry (POE) water purifiers, portable water purifiers. Moreover, the demand for POU water purifiers is high among consumers in MENA region as compared to POE and portable water purifiers.
In the POU water purifiers market, products with high purification capabilities such as combination of reverse osmosis (RO) and Ultraviolet (UV) technologies are more preferred. It has also been observed that a majority of the demand is coming from urban centres in GCC when compared to the entire MENA region.
Market Segments
The POU water purifiers market is segmented on the basis of technology which includes RO, UV and media-based. RO technology based water purifiers segment is estimated to account for slightly over 40% of the total POU water purifiers market in MENA region in 2014. Media-based water purification, which is a conventional water purification technology has also witnessed technological advancements, and is estimated to display a CAGR of 9.3% during the forecast period, in terms of volume. The third technology, UV based water purifiers, is estimated to exhibit a sluggish growth rate during the forecast period due to its limitation in removing only organic contaminants from water. Additionally, UV-based water purifiers are also priced higher in comparison to media-based water purifiers and hence the product preference for UV based water purifiers is comparatively low.
Product Synopsis
This Future Market Insights report examines the ‘POU Water Purifier Market’ in Middle East and North Africa region for the period 2014–2020. The primary objective of the report is to offer key insights about water purifier market in MENA to current market participants or new entrant’s participants across the value chain.
Report includes study of the three key technologies of water purification i.e. Reverse Osmosis (RO),
Ultra Violet (UV) and Media filtration (Gravity). Report offers in depth analysis of market size, forecast and the key trends followed in all three segments.
The report starts with an overview of parent market i.e. water treatment industry in MENA and the part POU water purifier industry plays in it. Report also offer useful insights about global POU water purifier market and the role MENA market is posed to play.
Next section of the report includes FMI analysis of the key trends, drivers and restraints from supply side, demand side and economic perspective, which are influencing the target market. Impact analysis of key growth drivers and restraints based on weighted average model included in the report better equips and arms client with crystal clear decision making insights.
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As highlighted before, water purifiers are based Reverse Osmosis (RO), Ultra Violet (UV) and media based filtration technology. Reverse osmosis is estimated to contribute noteworthy proportion of revenue in MENA water purifiers market. However, in the price sensitive regions, media based segment is expected to witness robust growth during the forecast period.
The next section highlights POU water purifier market by region. It provides market outlook for 2014- 2020 and sets forecast within context of water purifier market, including the three technologies to build out a complete picture at regional level. This study discusses the key regional trends contributing to the growth of the water purifier market in MENA as well as analyses the degree at which key drivers are influencing water purifiers market in each region of MENA. For this report, regions assessed are Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, Algeria and rest of MENA.
To calculate the revenue generated from POU water purifiers, the report considered total volume sales of water purifier along with the average selling price, and also the revenue generated from water purifier segment of major players in the market. When forecasting market, the starting point is sizing the current market, which forms the basis for how market will develop in future. Given the characteristics of market, we triangulated the outcome of three different type of analysis based on supply side, consumer spending, and economic envelope. However, forecasting the market in terms of various water purifier technologies and regions is more matter of quantifying expectations and identify opportunities rather than rationalizing them after the forecast has been completed.
Also another key feature of report is analysis of the three key technologies of water purifier and regions in terms of absolute $ opportunity. This is traditionally overlooked when analyst forecasts the market. But absolute $ opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from both the sales and delivery perspective.
Further to understand key growth segments in terms of technology and region FMI developed the MENA water purifier market attractiveness index. The resulting index should help providers identify real market opportunities.
In the final section of report, MENA water purifier market competitive landscape is included to provide report audience with dashboard view based on categories of provider in value chain, presence in water purifier market and their key differentiators. Key categories of providers covered in the report are manufacturers and major distributors. This section is primarily designed to provide client with an objective and detailed comparative assessment of key providers specific to market segment in the POU water purifier value chain. Report audiences gain segment and function specific vendor insight to identify and evaluate key competitors based on in depth assessment and capabilities and success in the POU water purifier market place. Detailed profiles of the providers are also included as scope of the study to evaluate their long term and short term strategies, key offerings and recent developments in the market. Key competitors covered are Eureka Forbes, PureIt, Strauss Water, Panasonic, LG and others.
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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