In 2019, the market for natural cosmetics was estimated to be worth about US$ 36 billion. The cosmetic ingredients market has undergone a paradigm shift as a result of the FDA and the European Union (EU) banning hundreds of potentially dangerous chemical components in a variety of cosmetics.
Natural elements including natural antioxidants, aloe vera gel, and flower extract are replacing various cosmetic chemicals in cosmetic ODM, contract manufacturers, and beauty product manufacturing.
Consumer preference for chemical-free cosmetics and natural remedies has recently increased demand for natural cosmetics. In addition, the popularity of “green beauty” and “clean beauty” is pressuring cosmetic experts to develop new formulas using traditional and regional ingredients.
Future Market Insights, in its latest offering, found that global sales of natural cosmetics reached US$ 36 Bn in 2019. It did this by analysing historical data and current trends.
A recent business intelligence analysis by Future Market Insights (FMI) estimates that the global market for natural cosmetics was worth over US$ 36 billion in 2019. Manufacturers are being encouraged to enhance the production of natural cosmetics in order to reach and keep a sizable sector of consumers by growing knowledge of the negative consequences of chemical-based beauty products and the trend of “green beauty.”
As consumers’ preference for cosmetics made with natural, safer components grows, leading corporations like Tata’s Natural Alchemy, LLC and Henkel AG & Company, KGaA are among those adding chemical-free items to their product lines.
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Future Growth of Natural Cosmetics for Male Consumers
Today’s men are very concerned about taking good care of their skin. An increasing number of guys are becoming more interested in personal grooming and the psychological benefits of looking well. In recent years, men have started using skin care and personal care products on a regular basis in addition to deodorants and shaving creams.
The growth of the male consumer base is also being significantly aided by the organic and vegan beauty movements. Additionally, young men who wish to associate themselves with well-known brands are more and more interested in chemical-free skincare products. This is then anticipated to increase male consumers’ desire for natural cosmetics.
Key Takeaways – Natural Cosmetics Market Study
- In comparison with demand in commercial spaces such as salons & spa, household consumption of natural cosmetics remain on higher side. Adoption of natural cosmetics in households accounts for approximately 2/3rd of the market revenue.
- As per the FMI’s study, hair care and skincare natural cosmetics account for more than 50% of the total sales. Growing demand for these traditional products with organic and plant-based ingredients is expected to complement the market growth.
- In 2019, sales of unisex natural cosmetics held over 1/4th of the total revenue. On the contrary, natural cosmetics for men are expected to witness higher demand over the forecast period.
- Sales of natural cosmetics through wholesalers or distributors continue to account for high share of the global market value.
- In order to strengthen their distribution network and increase consumer base, manufacturers are directing their sales towards convenience store and hypermarkets/supermarkets.
- Distribution via online stores is expected to gain tremendous popularity in the near future.
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European companies dominate the market The market for natural cosmetics will continue to be dominated by Europe over the forecast period. The European Union has established a complex legal framework to allow firms to enter the market for natural cosmetics. It guarantees that goods offered on the EU market must adhere to the necessary criteria.
Additionally, a large portion of European consumers like natural and plant-based products because the continent supports sustainability, which is boosting the market’s expansion. Germany, Spain, France, Italy, and the UK will continue to have the highest concentrations of demand, and the existence of a wider distribution network with numerous sales channels will continue to draw in new customers.
The natural cosmetics market is segmented into five major sections-
Product
- Skincare
- Haircare
- Fragrance
- Toiletries
Application
- Male
- Female
- Unisex
- Baby
End-use
- Personal care
- Salon & spa
Sales Region
- Hypermarket/Supermarket
- Online Stores
- Convenience Stores
- Specialty Stores
- Wholesale/Distributors
- Club Stores
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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