The optical whitening agents are also called as optical brightening agents or fluorescent whitening agents. The optical whitening agents are chemicals used to make the plastics, fibers, coatings, inks and detergents to look brighter. The basic working principle of optical whitening agents is that they absorb the ultraviolet light and re-emit it as visible light in the blue region of the spectrum.
The optical whitening agents are also being widely used in dyes to make the color appear more vibrant. The optical whitening agents are the specialty chemicals that belong to the category of synthetic organic coloring matter. The optical whitening agents are added to enhance the aesthetics and consumer appeal.
The optical whitening agents have replaced bluing, which was traditionally used to give the same affect to clothes. The optical whitening agents are mostly the stilbene-based chemicals. The optical lightening agents have many advantages such as light fastness, readily soluble in organic solvents, high chemical stability and improved resistance to heat amongst others.
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Global Optical Whitening Agents Market: Dynamics
Drivers
With the steady growth of the synthetics and plastics industry, there has an expected growth in the demand for optical whitening agents. Plastics and other synthetics have replaced a number of materials across different applications. Thus in turn creating significant opportunities for the optical whitening agents market.
With the rising demand from skincare products, the market for optical whitening agents is expected to grow. A number of beauty and skincare products such as shampoos have optical whitening agents. A major contribution in the growth is also anticipated to come from the textile and apparel industry mainly in Asia Pacific.
Restraints
One of the major challenge faced by the optical whitening agents market is they sometimes are allergic when in direct contact with humans. Another major restraint obstructing the growth of the optical whitening agents market is high cost of production. The use of alternatives for brightening such as non-stilbene brighteners is also hampering the growth of the global optical whitening agents market.
Trends
The manufacturers are focusing on the development of optical whitening agents for tailored-specific applications, such as printing inks and image processing industry. The product manufactured are urea-free and environmental-friendly optical whitening agent. Moreover, there has also been a growing demand for the biodegradable optical whitening agents as there are number of regulations.
Global Optical Whitening Agents Market: Regional Outlook
The global market for optical whitening agents is expected to be dominated by the Asia Pacific region. This is attributed to the significant growth of textile and synthetics and plastics industry. China is anticipated to represent a dominant share in the Asia Pacific optical whitening agents market.
Regions such as North America and Europe are expected to expand at moderate CAGR over the forecast period. The major demand from these regions is expected to come from the coatings and inks and the cosmetics, detergents industries.
The regions such as Middle East and Africa and Latin America are expected to remain low volume–high growth regions expanding significantly over the forecast period. Japan, on the other hand, is projected to show a relatively sluggish growth over the outlook period.
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Global Optical Whitening Agents Market: Participants
Examples of some of the market participants identified across the value chain of global optical whitening agents market are:
- BASF SE
- Huntsman International LLC
- Clariant
- Mayzo, Inc.
- United Specialities (P) Ltd
- Archroma
- Ciba Specialty Chemicals Inc.
- Milliken and Company
- Delta Hydrocarbon
- Kyung-In Synthetic Corporation
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
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