Between 2020 and 2030, the global market for period panties is expected to expand at a CAGR of 15.8%. The market’s valuation is anticipated to reach US$ 180 Mn by the end of 2021. The demand for environmentally friendly period panties is expected to develop along with awareness of feminine hygiene, creating profitable market growth potential.
Women are choosing safer methods to maintain adequate menstrual hygiene as they become more aware of the diseases that are prevalent and linked to unclean menstruation management practises. Women who use reusable absorbent pads are more likely than women who use disposable pads to have at least one urogenital infection detected, according to the National Centre for Biotechnology Information (NCBI). There is an increase in demand for disposable period panties since they maintain good hygiene and offer comfort.
The COVID-19 pandemic has affected the sales of the market severely, especially earlier this year. However, the market seems to be recovering steadily owing to the rise in requirement for the safer and more hygienic ways of menstrual management practices. FMI in the study reports growth at decelerated pace in 2020. However, 2021 onwards the market is expected to regain momentum.
FMI offers an in-depth analysis of the market trends, potential, growth, and restraints.
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Some of the key takeaways from the report are highlighted below-
- Brief-styled period panties are increasingly preferred style
- Disposable period panties will emerge as highly sought after product in the coming years
- Sales of medium-sized period panties will remain considerably high
- Maximum sales of period panties are expected to happen via offline sales channels, however, growth exhibited by online channels is expected to happen at a higher rate
- North America is expected to remain the dominant market for period panties yet East Asia and South Asia are expected to report growth at higher rate
“The demand for hygienic menstrual management has increased the requirement of period panties substantially over the past decade. The rise in concern about maintaining proper female hygiene is forecast to boost the growth of the market further in the coming years. With an increasing number of consumers willing to spend for better comfort, period panties sales are expected to pick up,” says an FMI analyst.
COVID-19 Impact Analysis
The global period panties market has suffered major set-back due to the outbreak of novel coronavirus, during the first half of this year. The sudden lock down followed by the decrease in demand due to the shifted focus towards emergency requirements has slowed down the growth of the market.
While the market is overcoming the restraints such as financial crisis, unavailability of enough raw materials, and others, the demand for period panties is rising again to let the market expand further. According to FMI, the market is likely to get back to its feet by the end of the next year paving new paths to excel for the key market players.
Who is Winning?
The global period panties market has a highly competitive environment. In order to sail through the cut-throat competition, the key market players are focusing on launching of better quality products.
For instance,
- Knixwear launched its new range of absorbent, machine-washable, and comfortable leakproof period panties such as Leakproof Boyshort, Leakprooof High Rise, Leakproof Bikini, and others in 2020
- Modibodi launched its new extensive range of period panties such as Seamfree Full Brief Heavy-Overnight Absorbency, High-Waist Bikini Heavy-Overnight Absorbency, and others in 2020. They are focusing on brining quality products for all body types of women to target wider range of consumers
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Key Segments
Product Type:
- Reusable
- Disposable
Style:
- Boy Short
- Bikini
- Brief
- Hipsters
- Others
Size:
- Small
- Medium
- Large
Sales Channel:
- Online
- E-commerce Owned Portal
- Company Owned Portal
- Offline
- Exclusive Stores
- Multi-Brand Stores
Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
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More Valuable Insights on Period Panties Market
In the latest report by Future Market Insights, we offer an unbiased analysis of the global period panties market, providing historical data for the period of 2015-2019 and forecast statistics for the period of 2020-2030. In order to understand the global market potential, its growth and scopes, the market is segmented on the basis of product type (reusable, disposable), style (boy short, bikini, brief, hipsters, others), sales channel (online (e-commerce owned portal, company owned portal), offline (exclusive stores, multi-brand stores)), across six major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA).
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