The growing air care market and consumer preference for pleasant smell in their surroundings have led to an upsurge in spending on smart fragrance box market products, thereby lashing the demand for the smart fragrance box in the global market.
People are becoming more serious about their lifestyle and personal care, and fragrances are perceived as a quintessential part of that. These days fragrances are not perceived as a luxury anymore, but an essential part of personal care.
Moreover, these fragrances help in relieving stress and reducing fatigue. Floral, fantasy, rosy, fruity, fresh & clean, and gourmand are some of the most chosen fragrances among the customers. In addition to this, wide ranges of smart fragrance diffusers are available in the market such as diffusers, smart diffusers, essential scented candles, and sprays.
In addition, they come in a variety of designs, colors, and styles, which enhance the aesthetics of the surroundings.
Global Smart Fragrance Box Market: Market Dynamics
How is the Spa Industry Driving the Smart Fragrance Box Market?
The smart fragrance box industry is getting more traction as people are driven toward the maintenance and enhancement of their surroundings. A smart fragrance box has been designed with the purpose of giving consumers control over the smell and fragrance.
Some of the positive features that drives the market it removes unpleasant smell, boosting energy and improves mental health, boost immunity. Moreover, the availability of scented or aromatic smart fragrance in an extensive variety of designs, shapes & sizes, and colours, acts as a key driver of the segment.
The thriving growth of the spa industry has a major contribution towards the upsurge in the demand of the smart fragrance box as it is regularly used by them to make their clients feel fresh, relieved and stress-free.
The increase in the construction of short term renting homes like Airbnb, HomeToGo, Flipkey, Onefinestay, Vrbo, Wimdu and others which provide rental home to people is assisting in the increase demand of the smart fragrance box market.
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Will Natural-based Category Drive the Sales of Smart Fragrance Box over the Forecast Period?
Rise in the internet penetration opens various opportunities for smart fragrance box market. Moreover, over the past few decade, there has been a substantial increase in the internet penetration. Most of the consumers now rely on the internet to gain information and consider online shopping as one of the most feasible ways.
As a result, most of the manufacturers have gone online and created their own websites for selling smart fragrance box.
Organic/natural based smart fragrance box diffuser is a great deal that manufacturers are working upon. For instance, organic smart fragrance box will be less harmful to humans and dogs and is likely to have a positive impact on the demand of smart fragrance box market.
How are Product Innovations Influencing the Sales of Smart Fragrance Box?
Manufacturers are continuously thriving towards making innovative smart fragrance box that can be controlled using a smartphone or any Bluetooth devices. Some of the features that create attraction are setting up a fragrance playlist similar to how consumer would do with a music playlist.
The device also incorporates with other IoT devices such as a smart alarm clock or lighting system. Consumers can also personalize the scent experience by adjusting the scent intensity, custom schedules setting and utilizing away mode within the app.
Smart fragrance box is an excellent gift for wedding, birthday, or some other occasion. Besides being a good value for money product, it offers the customer a luxurious appeal. Home aesthetics are gaining popularity, especially in the developing regions; therefore, smart fragrance box is a perfect house warming present and might witness increased demand over the forecast period.
Are Health Concerns Restraining the Demand for Smart Fragrance Box?
A major challenge to the otherwise prospective smart fragrance box market is the rise in consumer awareness regarding the harmful effects of using fragrances. In the residential sector, use of fragrance box might lead to headaches, dizziness, nausea, or respiratory distress.
Consumers with severe respiratory issues like bronchitis and asthmaare susceptible to allergic reaction, thereby inflicting a negative impact on their health. Such incidences pose a challenge to the smart fragrance box industry surge.
However, rise in the awareness among the consumers about the harmful effects of using fragrances such as headaches, dizziness, nausea, respiratory distress, and others is expected to hamper the growth of the smart fragrance box market forecast. People with health complication related to lungs issues or breaking issues can result in an allergic reaction and negative impact on their health.
Smart Fragrance Box Market: Competitive Analysis
The top players in the smart fragrance box market are
- Moodo AIR
- Godrej
- AER Smart Matic
- Yankee
- Trust
- Pura
- Aroma Cent
- Esteban Paris
- Rosemore
- Aera
- Viva naturals
- Mainstays
- Artnaturals
In November 2019, Godrej introduced its Air Smart Matic which is a Bluetooth enabled automatic diffuser mostly used in office premises, in hotels, households, spas.
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How has Covid-19 impacted the Sales of Smart Fragrance Box Market?
The outbreak of coronavirus has impacted heavily on the sales of smart fragrance box market. Additionally, shortage of workers in the FMCG sector, less consumption, high cost of production, shortage of raw materials etc has turned out to be a hampering factor for the smart fragrance box market.
However, after spending months at home during lockdown, consumers are forming a strong emotional connection with their homes, which has boosted the need for fragrances to create personal, and a relaxing environment.
Moreover, with the increasing mental health awareness consumers are willing to pay for the products which brings peace of mind and which makes them feel relieved and stress free. Thus, this factor significantly contributes toward the growth of the smart fragrance box market.
Will Demand for Premium Products Drive the German Smart Fragrance Box Market?
Germany records the highest consumption in the field of fragrance market.. With the increase in the spending of consumers, they are more focused on buying the premium products. The rising trend towards clean surrounding, fresh air is also providing further impetus to the segment growth. The industry in Germany is driven by the increase customer inclination towards experimenting new technology, new flavours and fragrances.
What are the Opportunities in India for Smart Fragrance Box Market?
In India, smart Fragrance box is not considered as a luxurious item anymore, but an essential part of the lifestyle. After few years down the lane, India will be one of the major growth driver in the smart fragrance box industry. There is a growing demand not just for the perfumes and deodorant industry but also for smart fragrance box.
The manufacturers have range the product in a way which make it luxurious yet affordable for mass population in India.
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Will Innovation and Effective Marketing Increase the Sales of Smart Fragrance Box in France?
As France is a developing economy, it has currently more than 40 players operating in the premium segment. Mass crowd invest in premium products. The global smart fragrance box market in France has observed substantial growth over the recent periods, mainly driven by ongoing modernization in terms of new product launches along with research and development and collaboration by the world’s major perfume producers.
France – as the home of many leading fragrance and perfume brands – has been dominating the global fragrance market with the highest perfume and fragrance production and export values.
As the global sales of perfumes and fragrances continue to be boosted by the overall increasing income of consumers and their evolving buying patterns, France is expected to remain the world’s leader in the global fragrance market and offers great business opportunities to network with the top fragrance and perfume companies in France.
How is the UAE Smart Fragrance Box Market Faring?
The willingness for men and women for using premium fragrances and enhancing their personality is one of the major reason which is fostering the smart fragrance box market in UAE. Consumers living in this region prefers natural and warn fragrance in their surrounding too. Moreover, international trade fair for cosmetic and fragrance occurs every year in UAE, providing tremendous opportunity for the growth of smart fragrance box market.
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