Newly released data from the sublimation paper market analysis shows that global demand of the overall market is anticipated to register a CAGR of ~5.5% during the forecasted period and reach thousands of metric tonnes by 2031.
Japan is considered to be a chief market player in the industry and is expected to shape the product market with product innovation. New-found applications and printing materials are expected to further boost the overall market growth.
Sublimation Paper Market: An Outlook
Sublimation paper is coated on single or both sides and is used for printing purposes on polyester-based fabrics and other synthetic fibre based materials like lycra, vinyl, among others. Various techniques like laser printing, inkjet printing and dye-sublimation are used for printing with sublimation paper. High-quality sublimation printing has improved over years and is made inexpensive by the usage of sublimation printers.
Although the sublimation paper market is relatively small but changing the printing industry and elevating the e-commerce retail sector is expected to positively impact the market and also bring revolutionary changes. New-found applications and printing materials are expected to further boost the overall market growth.
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What are the Key Trends Impacting the Sublimation Paper Market?
Changing global printing industry is bringing dynamic revolutions in the sublimation paper marketspace. Growing demand for digital printing and customizations by customers is helping manufacturers to offer a wide-ranging variety of products at lower costs.
Technological advancements in printing machinery and equipment are also helping the sublimation paper market to deliver goods in lesser time and bulkier quantities. These machinery are pushing productivity and improving the quality of sublimation paper offered in the market.
How is E-commerce reshaping the Demand for Sublimation Paper?
In May 2021, the Census Bureau of the Department of Commerce estimated that e-commerce sales in the U.S. accounted for a total of US$ 196.7 Bn. Increasing online businesses and enlargement of the number of e-commerce users is accounted to contribute to this rise in number.
Printing companies are targeting small business owners and customers through online mode of order placements and delivering high-quality goods. E-commerce delivery ensures customizations and an easier mode of payments as compared to brick and mortar stores. This is changing the dynamics in the sublimation paper market and shifting the mode of business.
What are the Key Challenges Faced by the Sublimation Paper Market?
Changing environmental factors and fluctuating prices for sublimation paper are expected to negatively impact the market. One of the prime environmental factors influencing sublimation paper thickness is the humidity of the working environment.
If humidity is under 45%, 80 GSM or lesser thickness of sublimation paper should be used and if humidity is above 70%, then 110-120 GSM paper works better for printing. The reason for the same is paper shrinkage in low humidity and dampness in high.
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Competitive Landscape
Global key players in sublimation paper market are
- Sappi Limited
- PG Paper Company Ltd.
- Axiom America LLC
- Neenah Coldenhove
- Ultraflex Systems Inc.
- EWIN International Corp. Ltd.
- Spectra Jet
- Golden Horn Paper
- Cheever Specialty Paper & Film
- Koehler Paper Group and Ahlstrom-Munksjö.
Few sublimation paper manufacturers operating in Asia Pacific market are
- Jind Group Limited
- Shanghai Bro-Sis Inc.
- Hanrun Paper
- V-Replica Sublimation Paper
- GetWin Industrial Co. Ltd.
- Surya Coats Pvt. Ltd.
- Suzhou Guanhua Paper Factory
- Nanjing Fei Yue Paper Industrial Co. Ltd.
- Feiyue Paper Industrial Co. Ltd.
- and C.A PAPER Co. Ltd.
What Strategies are Key Players adopting to Increase their Market Share?
Players manufacturing sublimation paper are launching new and innovative products to increase their market share. Eco-friendly, most printer compatible, high-quality print and economical papers are few factors that are demanded by customers, that manufacturers are taking into account while producing sublimation paper.
In February 2020, Beaver Paper, a subsidiary company of Koehler Paper Group launched multi-purpose sublimation paper with high colour output, less residual ink and energy efficiency to cater for the market demands.
What are the Key Opportunities for the Sublimation Paper Manufacturers?
With the increasing demand for print customization and usage of e-commerce, the sublimation paper market is expected to increase with a value CAGR of ~5.5% globally.
Technological innovations in printing machinery and improving paper quality are expected to boost the sublimation paper market and it is expected to indicate positive growth and development in the market. With the entry of new players, market dynamics are expected to changing in the forecast period.
How is Japan an Important Player in the Sublimation Paper Market?
Japan is one of the largest and oldest manufacturing hub for sublimation paper market. It is also a large exporter, manufacturer and supplier of paper and paperboard products. Japanese pulp and paper industry contributed 2.3% of the total manufacturing industry in 2018.
According to data provided by Japan Paper Association, Japanese paper and paperboard exports increased by 16.5% annually in 2020 from a volume of 1,879 thousand tonnes in 2019. Hence, Japan is considered to be a major player in sublimation paper market.
What is the Repercussion of the Pandemic on the Growth of the Sublimation Paper Market?
Pandemic has resulted in gaps in supply chain and logistics. However, e-commerce has helped the sublimation paper market to stay afloat during the pandemic period. Increasing small printing businesses and online shops are expected to reshape and improve the present sublimation paper market.
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Key Segments of the Sublimation Paper Market
Based on Substrate Material:
- Polymer
- Polyvinyl chloride (PVC)
- Polyester
- Polymer-coated metal
- Polymer-coated plastic
- Polyester-made fabric
- Ceramic
- Poly cotton textile
Based on Printing Method:
- Laser
- Inkjet
- Dye-sublimation
Based on Application:
- Apparels
- Home décor
- Promotional products
- Soft signage
- Trade show exhibits
- Others (Personalization industry)
Based on Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa (MEA)
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