The Clickstream analytics is a method of automating the process of collecting data pertaining to the number of visits to a webpage and the order of visits and analyzing it to generate actionable website development insights. The path followed by a website visitor and the mouse clicks used to pursue the path is referred to as clickstream.
There are two primary levels in clickstream analytics, namely e-commerce analytics and traffic analytics. E-commerce analytics collects clickstream data to analyze the effectiveness of a website as a channel-to-market. Clickstream analytics for e-commerce focuses on the pages that a visitor lingers on, products added to or removed from cart, product purchases, use of coupon codes or loyalty programs, and preferred made of payment.
Traffic analytics is performed on the server level and it tracks the number of pages served to the visitor, the time taken by each webpage to load, use of stop or back button in the browser, and volume of data transmitted before the visitor moves on.
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Clickstream Analytics: Market Drivers and Challenges
High demand for clickstream analytics technology is being observed on a global level owing to the ever-growing e-commerce industry and high penetration of Internet. Huge volumes of unstructured website visitation data is gathered using clickstream analytics.
Therefore, many e-commerce businesses are procuring Big Data analytics platforms, such as Hadoop, in order to interpret the collected data and generate reports and actionable insights which could be used to enhance webpages and user experience.
Solution providers are deploying clickstream analytics platforms in conjunction with traditional market evaluation and dedication resources. This factor is estimated to continue propelling the adoption of clickstream analytics solutions and services during the forecast period.
However, clickstream analytics technology is still emerging into mainstream development, due to which, performance expectations vary among different end-users. The only way of deducing whether a clickstream analytics solution fulfills specific operational needs is through trial and error.
Clickstream Analytics Market: Competition Landscape
Some of the key players in the global clickstream analytics market are
- Adobe
- AT Internet
- Alphabet Inc. (Google)
- IBM
- Microsoft
- Oracle
- SAP
- Connexity
Clickstream Analytics Market: Regional overview
Currently, clickstream analytics market in North America leads the global market, followed by the market in Europe. This dominance may be attributed to the early adoption of Big Data analytics software solutions and services in the regional markets. The clickstream analytics market in North America is estimated to continue dominating the global clickstream analytics market throughout the forecast period.
However, clickstream analytics market in Asia Pacific region is estimated to record the fastest growth rate, among all the regional markets. Booming e-commerce industries and high Internet penetration in Southeast Asia Pacific economies like India and Australia, and East Asian countries like China, Japan and South Korea, will enable the regional market to record the fastest growth rate during the forecast period.
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The report covers exhaustive analysis on
- Clickstream Analytics Market Segments
- Clickstream Analytics Market Dynamics
- Clickstream Analytics Market Size
- Supply and Demand
- Current Trends/Issues/Challenges
- Competition and Companies Involved in the Market
- Technology Landscape
- Value Chain of the Market
- Market Drivers and Restraints
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Brazil, Mexico, Rest of Latin America)
- Europe (Germany, Italy, France, Spain, U.K, BENELUX, Russia, Rest of Europe)
- South Asia and Pacific (India, ASEAN, Oceania, Rest of South Asia and Pacific)
- East Asia (China, Japan, South Korea)
- Middle East and Africa (GCC Countries, Turkey, Israel, Northern Africa, South Africa, Rest of Middle East and Africa)
Clickstream Analytics Market Segmentation
The global clickstream analytics market can been segmented on the basis of component and application.
Component
- Clickstream Analytics Software
- Services
- Managed Services
- Consultation
- Deployment Services
- Support and Maintenance Services
Application
- Website Optimization
- Basket Personalization and Analytics
- Visit Path Optimization
- Customer Analytics
- Traffic Analytics
- Others
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