The curling iron market size is projected to reach US$ 2.3 Bn in 2022. Surging demand for economy-range multi-functional hair styling tools is expected to drive sales at a healthy 7.1% CAGR over the assessment period, boosting the market valuation to US$ 3.7 Bn in 2029.
is driven by consumer interest for achieving salon-like hairstyle at home. The launch of economical versions curling irons has been stoking their sales in the last couple of years. In its recent study, Future Market Insights (FMI) offers exclusive insights into the market, covering factors enabling its expansion.
The report also identifies potential threats and examines the strategic actions taken by market participants to gain an edge over rivals. Between 2022 and 2029, the curling iron market is expected to grow at a CAGR of more than 7.1 percent, according to the report. The market will benefit greatly from consumers’ growing willingness to spend money on current fashion trends.
Curling iron sales were significantly boosted by social media influencers. Since the advent of YouTube, videos demonstrating the tools needed to create celebrity- or salon-like hairstyles at home have become popular on social media.
Among various hairstyling tools, curling iron brands too are riding the wave, which unfortunately was hindered by the unprecedented COVID-19 outbreak. Sluggish sales of curling irons are reported around the world as retails stores remain shuttered amid lockdown orders.
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Consumers in pandemic hit nations have been showing inclination to stay at home. Even with government easing lockdown orders, people are likely to adopt work from home as an integral part of the new normal. The lack of reasons to step out as consumers continue avoiding public gatherings and social events to contain the spread of the novel coronavirus has been adversely affecting the curling irons market.
A significantly large number of consumers are unlikely to spend on styling tools and focus primarily on essential commodities, which might hamper sales. Nonetheless, once the pandemic passes the market is expected to set on the path of recovery since consumers are unlikely to eliminate their fashion preferences any time soon.
FMI’s report offers a comprehensive overview on the curling irons market. Some of the key takeaways from the report are:
- Portable and travel-friendly curling irons are expected to be appealing to consumers
- To attract consumers, some of the leading brands have been launching curling irons with features such as anti-oxidant and vitamin coatings
- Focus on innovation will increasing with time as companies look for methods of outsmarting competition. Companies primarily intend to offer multiple attributes. For instance, Revlon’s Nutrifusion line has curling irons infused with moringa and macadamia extracts to offer hair conditioning
- Commercial applications of curling irons are expected to account for the primary share of revenue generated in the market. Demand witnessed in the household sector is forecast to rise considerably in the coming years
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Who is winning?
Competition in the global curling irons market is expected to get fiercer in the coming years. The launch of advanced products will spoil consumers with choices, while their preferences are already expected to evolve and get more dynamic. Aiding competitive trends will be the entry of several smaller brands.
Investing in innovations will therefore remain a key strategic move among companies operating in the market. Besides this, FMI projects ample focus on branding and promotional activities. These companies are expected to collaborate with social media influences to leverage their online presence.
According to FMI, some of the leading companies operating in the market are Koninklijke Philips N.V., Conair Corporation, Helen of Troy, Curlingiron.org., Spectrum Brands, Inc., Lunata Beauty, Dyson, Revlon, Inc., Andis Company, Geloon, among others.
Curling Irons Market by Category
Product Type:
- Curling Tongs
- Curling Wands
Price Range:
- Economic
- Mid-Range
- Premium
Material Type:
- Ceramic
- Plastic
- Steel
- Titanium
- Iron
Type:
- Corded
- Cordless
Application:
- Household
- Commercial
Sales Channels:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Discount Stores
- Independent Small Stores
- Multi-brand Stores
- Online Retailers
- Other Sales Channels
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding China & Japan
- Japan
- China
- Middle East & Africa
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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