Dogs make up the largest segment of domestically adopted companion pets by a fair margin and dog collars, leashes & harnesses are essential requirements for dog owners. This has led to a vibrant global dog collars, leashes & harnesses market that has seen considerable growth in the past decade; however, the Covid-19 crisis is likely to have a major impact on the market in the near future.
Dog collars, leashes & harnesses may be made up of a variety of materials including nylon, chain, leather, neoprene, faux leather, cotton, biothane, hemp or rubber. Their aim is to help in identification, walking and training of dogs by ensuring comfort for dogs and their owners without compromising on an owner’s ability to control them.
Dog collars, leashes & harnesses may be segmented as per individual types of collars such as choke chains, pinch collars, flat and rolled collars, martingale collars and electronic collars; harnesses such as body harnesses and head halters; and leashes such as standard leashes, chain leashes, retractable leashes, hand-free leashes, split leashes, adjustable leashes and martingale leashes.
Dog Collars, Leashes & Harnesses Market
A rapid growth in numbers of dogs being adopted in the last decade has been a leading driver of the dog collars, leashes & harnesses market. Increase in disposable incomes of dog owners has also proved favourable to the market. Furthermore, increasing consumer awareness about types and utilities of collars, harnesses and leashes is also driving the market.
These products find utility in terms of enhancing safety of dogs in public places and while imparting basic training to young dogs. The dog collars, leashes & harnesses market is also witnessing a positive impact due to increasing governmental legislations across the globe regarding conduct of dogs in public places. Such legislations are aimed at ensuring public safety and welfare of pet animals.
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Trends in the Dog Collars, Leashes & Harnesses Market
Dog owners are increasingly looking for collars and harnesses that are trendy and stylish; the aspects such as designs, colours, materials and patterns of collars and harnesses have thus found increasing traction among manufacturers. Simultaneously, incorporation of technology has also been increasing the utility of collars and harnesses.
Notable recent technological innovations in collars include light-reflecting collars, light-up collars, GPS tracking enabled collars and audio system enabled collars. Such innovations are observed in dog harnesses as well though the primary focus of harnesses is centred around safety, comfort and functionality by reducing stress on a dog’s anterior muscles while walking, running or exercising.
The trend of increasing product utility is observed in leashes as well and multi-purpose, retractable leashes have seen a growth in sales.
Consumers have also increasingly been purchasing collars, leashes and harnesses through online platforms. However, growing dog ownership figures has also meant that sales through pet stores have not shown a decrease. Thus, the dog collars, leashes & harnesses market has seen a diversification in vendor options.\
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Impact of Covid-19
The economic crisis being caused due to the Covid-19 pandemic is likely to result in a decrease in the disposable incomes of current and prospective dog owners. This may have a negative impact on the dog collars, leashes & harnesses market on two fronts.
Prospective dog owners may be deterred from adopting dogs due to the expenses incurred and dog adoption numbers may no longer see the rapid growth like it did in the last decade.
Additionally, dog owners may also seek to reduce their spending on collars, leashes & harnesses; they may hence prefer to determine their purchases based on cost rather than style or utility.
Region-Wise Analysis
North America has been the largest regional segment for dog collars, leashes & harnesses, while Asia-Pacific has been the fastest growing regional segment. Europe is the other large regional segment for the market. The rest of the world meanwhile enjoys a significantly smaller market share, mainly led by Australia and Latin America.
Competition Landscape
The dog collars, leashes & harnesses market is a highly fragmented market on account of the presence of numerous small plays that operate locally. This market may see further fragmentation if consumers show a preference for cost-sensitivity rather than technological advances.
Some of the prominent players in the dog collars, leashes & harnesses market include Costal Pet Products, Hunter, Mendota Pet, PetsUp, Ruff Wear, Pets Empire, Bingin Dog, Co-Leash, Choostix and Smarty Pet.
Dog Collars, Leashes & Harnesses Market (this is an indicative list – full list of key players available upon request)
- Hyper Pet
- Co-Leash
- Mendota Pet
- Costal Pet Products Inc.
- Ruff Wear Inc.
- Bingin Dog
- Pets Empire
- Smarty Pet
- PetsUp
- Choostix.
- HUNTER
- Ruffwear
- Coastal Pet Products
- LINK AKC
- Wagz Inc
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Dog Collars, Leashes & Harnesses Market: Segmentation
By Dog Collars
- Flat and Rolled Collars
- Choke Chains
- Martingale Collars
- Pinch Collars
- Head Halters
- Electronic Collars
By Dog Leash
- Standard Leash
- Retractable Leash
- Adjustable Leash
- Chain Leash
- Split Leash
- Others
By Dog Harness
- Back-Clip Harnesses
- Front-Clip Harnesses
- Dual-Clip Harnesses
- Others
By Material Type
- Nylon
- Leather
- Neoprene
- Others
By Distribution Channel
- Hypermarkets/ Supermarkets
- Pet Stores
- Online Retail
- Others
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