Manufacturers also offer printed envelopes which areve used by companies to enhance the aesthetics of the envelope and put branding information on it. Seral printing techniques are available for printing on envelopes, including flexographic, offset, gravure, and more. Using customized printing techniques makes the envelope stand out and gives it a professional impression. Thus, the demand for printed envelopes is likely to grow at a moderate rate during 2019-2029.
Envelope Market: Dynamics
As digital media continues to boom, the demand for paper and printing is shrinking. Even though the need for printing & writing paper is witnessing a decline globally, the need for envelopes is growing at a moderate pace. According to the European Federation of Envelope Manufacturers (FEPE), 45% of goods cross-border weigh less than 0.5 kg and can be delivered in envelopes. This is expected to provide a huge potential for the envelope manufacturers.
Furthermore, the e-commerce industry is expected to provide thriving growth opportunities for the global envelopes market. E-commerce companies are continually looking for light-weight packaging solutions to reduce the cost and packaging waste generated. Key players are evolving their product offerings to cater to the dynamic needs of the e-commerce industry and benefit the most out of the current scenario.
The global envelope market is estimated as a highly fragmented and competitive market with several envelope manufacturers and printers operating in different regions. Thus, the bargaining power of suppliers is expected to be reasonably low. Also, the barrier to entry is low as the manufacturing of envelopes doesn’t require sophisticated machinery and high investment. Thus, many more players are likely to enter the market, making it even more competitive. Moreover, the bargaining power of buyers is estimated to be high, as the customers have plenty of options to choose from. The bargaining power of buyers is expected to increase further as more players enter the market.
Envelope Market: Regional Analysis
The geographical analysis of the global envelope market has revealed that the Asia Pacific accounts for more than 40% of the global demand as several e-commerce orders and couriers are fairly high in China, India, and other Asian countries.
Furthermore, several envelope manufacturers and printers operate in China who offers their products at competitive prices. Europe is expected to represent a steady demand for envelopes as direct mail constitutes nearly 30% of the total mails in the region. Middle East & African envelope market is projected to clock a moderate growth rate during 2019-2029.
Envelope Market: Key Players
Some of the key players operating in the envelope market are Sealed Air Corporation, Ohio Envelope Manufacturing Co., Neenah Inc., Capital Envelopes LLC, Encore Envelopes Ltd., Heritage Envelopes Ltd., Mayer-Kuvert-network GmbH, Sunkee Envelope, Precision Envelopes Inc., and Royal Envelope Ltd.
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Regional Analysis Includes-
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa (MEA)
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Envelope Market: Segmentation
Globally, the envelope market is segmented by product type, applications, closure, and geography.
By product type, the global envelope market has been segmented as follows
- Baronial
- A-style
- Square
- Booklet
- Commercial
- Customized
By applications, the global envelope market has been segmented as follows
- Commercial
- Institutional
- Household
By closure, the global envelope market has been segmented as follows
- Remoistening Seal
- Pressure-sensitive Seal
- String and Button
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- Potential and niche segments, geographical regions exhibiting promising growth
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