The global organic tea market is expected to reach market valuation of US$ 1.2 Bn by the year 2022, accelerating at a CAGR of 8.2% by 2022-2032.
Organic products are becoming common among consumers due to their changing lifestyles and the growing notion that organic products are healthier than conventional ones. Moreover, the growing trend of consuming naturally derived and pesticide-free products will help organic tea sales soar across the world.
Food safety has become a critical consideration for consumers thus organic food which are cultivated naturally without the use of chemical fertilizers, such as organic tea leaf, are regarded safer than conventional tea leaf. This is also helping the organic tea market gain traction.
Furthermore, the organic tea industry is predicted to expand as a result of the rising trend of organic and clean label nutritious beverages.
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Key Takeaways from Market Study
- Based on product type, herbal organic tea is anticipated to account for over 50% of the market share over the forecast period.
- The North America organic tea market is expected to register growth at 7.9% CAGR during the forecast period.
- Europe is expected to account for 3/7th of the global organic tea consumption through 2032
- Organic tea sold in tea bags is expected to hold a market share of over 40% in the forecast period
- The supply chain for the organic tea market was severely affected by COVID-19, resulting in a slowdown in sales. However, with the recovery of the economy and rising demand for functional beverages, the market is anticipated to grow significantly.
“Consumers seeking authentic tea experience will result in high demand for specialty tea. This is expected to aid the organic tea market growth,” says a Future Market Insights analyst.
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Competitive Landscape
The global organic tea market is moderately consolidated with the leading players focusing on launching new and innovative teas while strategically partnering and acquiring established players in the business. In addition, they are also expanding their production capabilities to allow consolidation in the market:
- In October 2019, a leading company selling organic tea, Choice Organic Teas was acquired by Yogi Tea as a strategic move to expand their organic tea business globally.
- Celestial Seasonings launched TeaWell in October 2019, a product line that combines organic wellness tea with a potent blend of health benefits and exquisite tastes. The range includes a variety of flavours created using a mix of herbs and botanicals. The “Daily Wellness Core” in these products is a combination of four vital ingredients: elderberry, dandelion root, panax ginseng and green rooibos.
Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global organic tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
- True Tea
- Black Tea
- Green Tea
- Oolong Tea
- Pu-erh Tea
- White Tea
- Herbal Tea
- Chamomile Herbal Tea
- Peppermint Herbal Tea
- Ginger Herbal Tea
- Lemongrass Herbal Tea
- Other Herbal Teas
By Form, Organic Tea Market is Segmented as:
- Dried Leaf
- Powder Leaf
- Liquid
By Packaging, Organic Tea Market is Segmented as:
- Cartons
- Cans
- Tea Bags
- Paper Pouches
- Other Packaging
By Sales Channel, Organic Tea Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Organic Tea Market is Segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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