The global RTD canned cocktail market size was valued at US$ 19.06 Bn in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.6% from 2022 to 2032.
Growing demand for packaged food and beverages across the globe is a chief factor driving sales in the market. As per Future Market Insights (FMI), RTD canned cocktail sales are likely to account for ~ 53.4% of the demand in the global RTD cocktail market, which is anticipated to be valued at US$ 19 Bn in 2022.
Besides this, consumers are trying to recreate their favorite restaurant cocktails at home, as which is propelling sales of premium spirits, liqueurs, and mixers. Sales are also being driven by the premiumization and re-invention of traditional drinks like the Moscow Mule, which uses natural ingredients and flavors.
Further, consumers are looking to expand their horizons by sampling new beverages as they spend more time at home, and RTD cocktails are providing customers with the same opportunity, which is boosting the growth in the RTD canned cocktail market.
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Key Takeaways:
- Among the product type segment, sales of vodka RTD canned cocktail are projected to account for 19.2% of the total market share in 2022.
- Sales of flavoured RTD canned cocktails will increase at an impressive 11.3% CAGR through 2032.
- Demand for RTD canned cocktails in the retail segment will surge at a 11.9% CAGR over the assessment period.
- The U.S. is projected to lead the North America RTD canned cocktail market, with sales growing at a 9.9% CAGR through 2032.
- Germany will emerge as a lucrative pocket in the Europe RTD canned cocktails market. Demand in Germany is projected to grow at a 9.5% CAGR through 2032.
- Sales in the India RTD canned cocktail market are forecast to grow at a stupendous 12.1% CAGR over the assessment period.
Competitive Landscape
Leading players operating in the global RTD canned cocktails market are investing in research & development to improve the variety and quality of their products to improve sales. In addition to this, players are investing in mergers, acquisitions, and collaborations to expand their global presence. For instance:
- In June 2019, ASDA released ‘Throw’ by Boulevard, an energy organic martini.
- Hochstadter reduced the size of their canned cocktails by about 100 ml/3.38 fl. oz. so that stacking is simple and the overall amount of alcohol consumed in a single serving is kept to a minimum.
- Big Hammer produced slimmer cans to make its canned cocktails more accessible to female consumers, who are the company’s primary market.
RTD Canned Cocktail Market By Category
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Seltzer
- Cocktail
By Flavor:
- Natural/Unflavoured
- Flavoured
By Sales Channel:
- On-Trade/Food Service
- Institutional Sale
- Retail
- Hyper market/Super market
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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Key Questions Answered in the Report
How big is the RTD canned cocktail market?
The RTD canned cocktail market will reach nearly US$ 19 Bn by 2022.
What is the North America RTD canned cocktail market outlook?
The North America RTD canned cocktail market is expected to grow at a 11.6% CAGR between 2022 and 2032.
At what rate will RTD canned cocktail demand grow in Europe?
The demand for RTD canned cocktail is expected to grow at 11.0% CAGR between 2022 and 2032.
What are the key trends driving RTD canned cocktail sales?
Growing demand for flavored drinks with low alcohol content, along with wide availability of new and innovative drinks through online channels are the key trends driving RTD canned cocktail sales.
At what rate will RTD canned cocktail demand grow in India?
The India RTD canned cocktail market will expand at a 12.1% CAGR between 2022 and 2032.
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