The global sales of survival tools market are likely to soar at 7.7% CAGR through 2030. Growth will be driven by a growing sentiment on self-protection amidst a rapidly changing environment.
Players in the survival tools market, which has experienced moderate growth and expansion into the mainstream market, must identify their target customers and develop strategies (and products) that are future-proof in order to differentiate themselves from their rivals.
Since January 2020, the COVID-19 outbreak, the Australian bushfires, and the assassination of the Iranian military chief have all increased demand for survival kits.
Key Findings
- Pocket tools to remain preferred among consumers
- Manufacturers continue to use stainless steel to develop survival tools
- Adoption of survival tools to remain prominent in hiking activities
- Players to invest in multi-brand stores for substantial sales of survival tools
- North America and Europe to represent most lucrative opportunities for survival tools market players
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“Generation X (Xers) have been key factor driving revenue leaps for survival tools market over recent past. The demographic cohort has essentially transformed the concept of ‘survivalism’ from hobby to lifestyle. Moreover, Xers prioritize self-reliance and resilience and are attracted towards ‘survival schools’ to learn to live with basics,” says analyst at FMI.
COVID-19 Impact Survival Tools Market on
While many industries are striving to click revenue targets as several countries, globally, come to grips with the COVID-19 pandemic, the survival tools market has been booming. Despite survival tools industry was not prepared for catastrophe of this scale, sales remain unaffected by the onset of the pandemic. Demand for survival tools is increasing following COVID-19 contagion.
Consumers are increasingly purchasing pocket tools, first aid kits, and ropes to prepare for doomsday scenarios. The COVID-19 pandemic has triggered drastic changes in consumer lifestyle. Consumers are continuously seeking ways to stock up on essentials such as medicines, survival kits, and food.
While certain regions of hard-hit countries are opening up, consumers are still facing dearth of all sorts of odds and ends. In addition, as various regions are being exposed to the second wave of COVID-19 pandemic, there are uncertainties regarding further tightening of lockdown restrictions.
The COVID-19 recession has reset the bars for how manufacturers engage with suppliers and consumers. As these trends sweep across market landscape, survival tool manufacturers must rethink existing operating models and supply chains.
Survival Tools Market – Competitive Intelligence
The global survival tools market is highly fragmented, with several players racing towards capturing leading value share. In an effort to survive the rising market competition, manufacturers are focusing on new launches and acquisitions, for instance,
- UST has developed new camping equipment that accent excellent durability and functionality. In addition, the company has started leveraging 100% recyclable packaging to its new offerings, and will phase out conventional packaging.
- Tender Corporation has acquired Bushwacker Backpack & Supply, which is maker of Counter Assault label of personal-defense items such as bear spray and tools for self-defense and law enforcement.
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Survival Tools Market by Category
Product:
- Shovels
- Ropes
- Compasses
- Pocket Tools
- Hatchets
- First Aid Kits
Material:
- Stainless Steel
- Aluminum
- Wood
- Plastic
Application:
- Hiking Activities
- Hunting and Fishing
- Camping Activities
- Other Wilderness Activities
Sales Channel:
- Supermarkets/ Hypermarkets
- Multi-Brand Stores
- Online Retailers
- Direct Sales
- Specialty Stores
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding China & Japan
- Japan
- China
- Middle East & Africa
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