The global butter powder market size is estimated to reach a market valuation of US$ 2.3 Bn in 2022. Furthermore, with rising applications in baked goods, dairy products, snack food, confectionery, dietary supplements etc., the overall demand for butter powder is poised to grow at a CAGR of 6.1% between 2022 and 2032, surpassing a valuation of US$ 4.2 Bn by the end of 2032.
Butter powder is a dehydrated form of butter that finds application in baked goods, popcorn, sauces, soups, beverages, confectionery, dietary supplements etc. The water content of the butter is removed to make the butter powder.
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Powdered butter is available in a variety of tastes, including cocoa, chocolate, coconut, and many others. The butter powder, unlike genuine butter, does not need to be refrigerated. It can be utilized in a variety of ways by consumers, similar to how butter is used in the preparation of cuisine.
What really gives butter powder a better advantage over normal butter is its longer shelf life and easy storage. Powder butter can last much longer and is therefore becoming an ideal alternative to conventional butter across food processing industries.
The global butter powder market is anticipated to grow at a robust CAGR of 6.1% between 2022 and 2032, in comparison to 5.2% CAGR registered from 2017 to 2021. Growing popularity of butter powder in the dietary supplements and sports nutrition industry is expected to drive the butter powders market forward during the forecast period.
In recent years, butter powder has gained wider popularity as an ideal substitute for conventional butter due to its extended shelf life. It is being increasingly utilized across food processing industries to improve the flavor and nutritional content of products.
Consumer trends such as the rising demand for healthy and “clean label” products, and growing popularity of “functional foods,” are likely to provide a strong thrust to the growth of butter powder market during the assessment period.
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Additionally, People’s hectic lifestyles have made them increasingly accustomed to munching at regular intervals. A high percentage of millennials live inactive lifestyles. With increased awareness, millennials are choosing edibles and healthy snacks that not only offer energy at regular intervals but also address a variety of body functional demands.
Butter powder, which is used to make nutritious snacks, has become more popular as a result of this trend. The use of vegan butter powder for making nutritious snacks is being driven by millennials, which will improve the total market for butter powder during the forthcoming period.
What are the Key Trends Driving the Global Butter Powder Market?
“Rising Demand from Millennial Population Propelling the Growth of Butter Powders Market”
Over the years, rapid rise in millennial population and increasing demand for healthy and nutritional food products have prompted food manufacturers to use innovative flavoring agents in their products. As a result, they are making use of products like butter powder.
Thus, rising demand from millennial population along with rapid expansion of dairy industry will continue to boost sales of butter powder during the forecast period.
Similarly, in order to meet the demands of their clients and the applications for which they are required, butter powder makers have begun personalizing their goods.
Furthermore, the requirement for clean labels and organic compliance with butter taste by food processing manufacturers has led to these businesses investing in R&D facilities to design goods based on market demand. This will bode well for the butter powder market during the next 10 years.
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