By the conclusion of the forecast period, SEA and Others of APAC, Western Europe, and North America will account for major market value shares, with the worldwide digital-out-of-home market projected to grow at a CAGR of 11.0% between 2018 and 2028.
In its study titled “Digital-Out-of-Home market: Worldwide Industry Analysis 2013 – 2017 and Opportunity Assessment 2018 – 2028,” FMI provides important information on the global digital-out-of-home market. The global digital out-of-home market is anticipated to grow consistently at a CAGR of 11.0% in terms of value during the projected period of 2018–2028, therefore market value growth will continue to be appealing. The Digital Billboards & Signages (DBB) segment is anticipated to experience strong growth during the projection period based on the platform. The worldwide digital-out-of-home market’s retail segment is anticipated to acquire market share penetration throughout the course of the projected period based on industry.
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By the end of 2017, the digital out-of-home industry’s annual revenue was estimated to be worth US$ 3,905.3 Mn. This market is anticipated to develop steadily over the coming years. The three dominant regions—North America, SEA & Others of APAC, and Western Europe—are anticipated to hold the lion’s share of the global market for digital out-of-home advertising. Over the course of the prediction, these areas are projected to dominate the worldwide digital out-of-home market.
Due to the introduction of cutting-edge digital technology, the landscape of digital media is undergoing significant changes. A number of media owners have entered the digital out-of-home market in recent years with the aim of providing cross-network advertisement delivery reports in centralised web dashboards that are comparable to the features of ad servers in the online sector. The adoption of interactive technologies that allow advertisers to acquire customer insights using location information from mobile devices has improved the measurement of digital out-of-home media.
According to FMI analysis, the introduction of location-based advertising at various venues and the rise in smartphone adoption will cause Digital Place-Based Networks (DPN) in the platform segment to rule the digital out-of-home market. Due to the widespread use of digital billboards and place-based networks by brand marketers at malls, highway shoulders, bus shelters, airports, and other high dwell-time locations to create significant customer traffic, the retail sector will dominate the market on the basis of industry.
Key Segments Covered in Digital-Out-of-Home Market
Platform
- Digital Billboard & Signage (DBB)
- Digital Place-based Networks (DPN)
Industry
- Retail
- Corporate & Government
- Healthcare
- Hospitality
- Transportation
- Entertainment
- BFSI
- Education
- Others
According to FMI analysis, long-term contracts with business partners help increase revenue and new innovation strategies enable digital-out-of-home vendors and media owners to reach new growth markets. Some of the market participants in the global digital-out-of-home market report include JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
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Significant Contributions of the Report
- Key Trends and Challenges: Detailed analysis on the ‘ins and outs’ of the market with qualitative research and quantitative insights
- Recent Drivers and Opportunities: Detailed assessment on the key growth drivers, technological developments, and factors affecting the market over the forecast period.
- Segmental Analysis: Extensive research on each segment and sub-segment, compiled by expert research analysts of FMI
- Regional Market Forecast: Thorough analysis of each regional market to provide market players with real-time data and reliable statistic to gain a competitive edge in the industry
- Competitive Landscape: Comprehensive analysis on prominent players and new entrants eyeing to improve their revenue prospects in the industry
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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