Flexible frozen food packaging is a means of packaging frozen food products by the use of non-rigid packaging materials such as foils, pouches, wraps, bags, etc. which allow more economical and customizable options. The demand for flexible frozen food packaging is rising owing to its high efficiency and cost-effective nature when compared to its rigid counterparts.
Other than the cost-effectiveness of the packaging material, characteristics such as durability, moisture resistance, leak-proof and maintaining good temperature stability also have a key role while choosing the flexible frozen food packaging material.
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Also, nowadays the flexible frozen food packaging materials are designed in a way that can be reused and recycled which aligns with the environmentally friendly nature of the packaging material. Flexible frozen food packaging also allows reduced shipping and handling costs owing to their less space occupancy as compared to the rigid frozen food packaging material.
The flexible frozen food packaging material is less bulky and lighter than the traditional options, which makes it a user-friendly packaging option, preferred by manufacturers as well as consumers.
What are the Key Trends Impacting Growth of the Flexible Frozen Food Packaging Market?
Sustainability and environment conservation, in terms of packaging materials, are rising day by day. Consumers, as well as manufacturers, have become more cautious while selecting a packaging material that encloses the product to be manufactured or purchased.
Today, majority of the manufacturers are using the recyclable and reusable plastics packaging material like, Polyethylene Terephthalate (PET), High-density Polyethylene (HDPE), Polyvinyl Chloride (PVC) and many which can be recycled and also has minimum impacts on the environment when compared to the traditional flexible packaging which was used in the frozen food packaging.
Also, nowadays cardboard with a layer of laminated plastic as a packaging material in frozen food packaging is uplifting the market and is anticipated to boost the market in the coming days.
Bioplastics: A New Trend in the Flexible Packaging
In today’s world, consumers are becoming sensitive about packaging’s role in the increasing environmental issues, but now bioplastics seem to be a perfect solution. Bioplastics are plastics that are derived from completely biodegradable biomass sources. It can be broken down into, water, carbon dioxide, and composted by micro-organisms under optimum conditions. Also, biodegradation takes place in weeks to months.
The greener initiatives, like bioplastics and the stringent regulations on the use of plastic, are encouraging the end-user industry to adopt the use of bio-plastics as a flexible bioplastic frozen food packaging material.
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How is the Demand for Ready-to-Eat Frozen Food Products Reshaping the Flexible Frozen Food Packaging Market?
The change in the lifestyle and the hectic work life is increasing the demand for ready-to-eat frozen food products. Adding to, also the increase in the per capita income is a factor that is boosting the market for frozen food products. Adding up these market driving factors for ready-to-eat food products, they are creating a market opportunity for flexible frozen food packaging materials.
According to the American Frozen Food Institute (AFFI), during the pre-pandemic COVID-19 situation 70% of the consumers added more frozen foods to their carts.
Therefore, changing shopping behaviour in the frozen food aisle is also a driving factor for the flexible frozen foods packaging market.
What are the Key Challenges that may Restrain Growth of the Flexible Frozen Food Packaging Market?
The flexible frozen food packaging material is temperature-sensitive. Exposure to sunlight or extreme temperature conditions can hamper the product by deteriorating the flexible frozen food packaging material. During transportation, temperature regulation is an important factor in the flexible frozen food packaging material.
Competitive Landscape
Key players such as
- Amcor Ltd.
- Ball Corporation
- Crown Holdings, Inc.
- Graphic Packaging International, Inc.
- Pactiv LLC
- Sealed Air Corporation
- Sonoco Products Company
- WestRock Company
- Uniflex Packaging
- ProAmpac
- HANGZHOU MING RI FLEXIBLE PACKAGING CO., LTD.
- TOPPAN PRINTING CO., LTD.
- Others
are actively involved in offering flexible frozen food packaging for different applications.
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