Heat transfer paper acts as a three-layer coated substrate that releases ink/ colour to transfer the print over the paper, textile or other items. It is widely used in printing applications on clothing and apparel, stationery, consumer goods and other items.
For environmentally challenging applications, where apparel and clothing must withstand sunlight and heat, heat transfer paper are an excellent choice. They have heat and moisture resistance, high adhesiveness, and tear resistance; they also have a soft, flawless finish, excellent printability, high thickness, are waterproof, and are durable.
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Heat Transfer Paper Demand Analysis (2016 to 2021) Vs Market Outlook (2022 to 2032)
The global heat transfer paper market is expected to accumulate US$ 580.6 Million in value by 2022-end. During the forecast period ranging from 2022 to 2032, a CAGR worth 4.2% has been projected for the market. During the 2016-2021 historical period, the industry grew at a value CAGR worth 3.1%.
Growth of the textile/apparel industry is the key contributor to heat transfer paper market. Moreover, technological advancements in printing formats have created simple procedures for firmer prints on apparels. Furthermore, the demand for sustainable heat transfer paper is expected to create lucrative opportunities for the market.
Which are Some Prominent Drivers of Heat Transfer Paper Market?
Automation and customization contributing to market growth
Automation in the printing industry is leading to the up-gradation of printers and printing accessories. This is positively impacting the quality of printing. Increasing demand for printed garments with a growing number of online businesses selling customized garments is expected to fuel the demand for heat transfer paper in the global market.
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Increasing demand for customized printing and usage of e-commerce is boosting the market for heat transfer paper. 20%-30% increase in printer revenues are observed by the major printer manufactures, this is expected to boost the sales of heat transfer paper.
Environmentally friendly heat transfer paper sales gaining popularity
Increasing demand for inkjet and laser printers is expected to uplift the demand for the heat transfer paper market during the forecast period. Eco-friendly, non-toxic heat transfer papers are expected to take the front seat in growth and shape the market for the product. Sustainable ink with environment-friendly printers is demanded by the customers which allow clear printing of vivid colours on fabrics.
Polypropylene and fumed silica are used in toners used in printers which aren’t good for the environment. Usage of sustainable and eco-friendly ink for the printer is another trend that is having a deep impact on heat transfer papers.
What are the Challenges Faced by the Heat Transfer Paper Market?
Heat transfer papers making apparels stiff
Larger printing of apparels is not only expensive but also time consuming. In addition, fading of prints after several washes is a key concern for the textile and heat transfer paper industry. Moreover, stiff nature of prints makes the fabric firm. This, in turn, makes washing of clothes difficult. In certain cases, ironing prints can damage the same, leaving the clothes look untidy. All these factors are restraining the growth of heat transfer paper market.
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Region-Wise Insights
Textile Industry Bolstering Growth of Heat Transfer Paper in North America?
Product innovations contributing to market growth in North America
According to the International Trade Administration (ITA), and the U.S. Department of Commerce, the U.S. textile and fabric industry is one of the most significant sectors in the country with almost US$ 70 Bn when measured by value. The industry has subsectors like yarns, nonwovens, speciality fabrics, protective apparel and fashion apparel which are responsible for the industry growth. The growing industry in the U.S. is responsible for shaping the heat transfer paper market.
The U.S. is considered to be a key market player in the industry and is expected to shape the product market with product innovation. New-found applications and printing materials are expected to further boost the overall market growth for heat transfer paper. Thus, North America is expected to hold 26% market share for heat transfer paper market in 2022.
End User Industries Creating Lucrative Opportunities for Heat Transfer Paper Market in Europe?
Alternative production methods spurring the use of heat transfer papers in Europe
The increasing adoption of thermal paper in Europe in various end-uses such as supplement packaging and labeling and the gaming industry is positively influencing the growth of the heat paper transfer market. In addition, the rising focus on sustainable products in Europe is expected to affect the production and use of thermal paper in the region as manufacturers shift focus towards alternative production methods.
Furthermore, the regulations set by governing bodies in Europe will help in the adoption of eco-friendly coatings such as powder and waterborne in the production of thermal paper. Thus, due to the aforementioned reasons, Europe is expected to possess 20% market share for heat transfer paper market in 2022.
Category-Wise Insights
Digital Printing Maximizing Use of Sublimation Printing?
Customization and inexpensive nature attracting end user industries to use sublimation printing
Changing global printing industry is bringing dynamic revolutions in the sublimation printing marketspace. Growing demand for digital printing and customizations by customers is helping manufacturers to offer a wide-ranging variety of products at lower costs.
Technological advancements in printing machinery and equipment are also helping the sublimation printing to deliver goods in lesser time and bulkier quantities. Thus, by printing, sublimation printing is expected to hold 40% market share for heat transfer paper market.
Market Competition
Key players in the heat transfer paper market are Neenah Coldenhove, Felix Schoeller Group, One Step Papers LLC, Miroglio Group, PG Paper Company, Stahls’ Transfer Paper Experts, Neenah performance Materials, Guangzhou Elephant Digital Technology Co. Ltd, Atul Paper Pvt. Ltd., Pudumjee Paper Products, GI Paper Coaters, Paper N Films International among many others.
- One Step Papers LLC, a key player in the heat transfer paper market is focusing on offering sublimation printing. Thus, the company provides dye sub flock, dye sublimation paper and subli cotton.
- Imaging Supplies Warehouse (ISW) located in Missouri, U.S. was appointed as a distributor of Neenah Coldenhove for U.S. in June, 2020.
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