The Medicated Shampoo Market : The global hair care market has been surging year-on-year in terms of value sales. As of 2017, the global haircare market is being valued at US$ 85.53 billion. The overall market growth has been characterized by various factors such as the rapid emergence of the various brand in hair care market, continuous evolution of existing product offering, consumers’ rising concerns over various hair problems etc.
Over the consumers are enduring with various hair problems such as hair loss, dandruff, dryness of hair etc. Hence consumers are figuring out ways to encounter such problems. Owing to consumers’ rising concerns over various hair problems, manufacturers are coming up with various innovative products which cater to the needs and requirements of its target segments.
Medicated shampoo is one such product that has been traction in the global market for the same reasons amongst the target segments.
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Global Medicated Shampoo Market: Reasons for Covering this Title
Owing to consumers’ exposure to excessive sunlight, unhygienic environment and other harmful chemicals in day-to-day life, there have been growing concerns over various hair related problems caused due to it. As a result, over the past couple of years, the world has witnesses rise in demand for various hair care products which also triggered demand for medicated shampoos as well.
Medicated shampoo provide solution various hair related problems. Medicated shampoo is being designed to treat various fungal infections affecting the scalp. Medicated shampoo is used to conditions like stubborn dandruff and psoriasis.
Medicated shampoo is also used to control flaky, itchy scalp which the consumer encounter in day-to-day life. Medicated shampoo also has its critical application even in the pet care industry.
Global Medicated Shampoo Market: Key Players
Some of the key players operating in the global Medicated Shampoo market are Johnson & Johnson Consumer Inc. (Neutrogena), Coty Inc.(Nioxin), CEVA ANIMAL HEALTH LLC, Summers Laboratories, Inc., Sanofi-aventis Groupe, Farnam Companies, Inc., Avalon Natural Products, Inc., Himalaya Herbal Healthcare, Procter & Gamble (Head & Shoulders), Maruho Co. Ltd among others.
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Medicated Shampoo Market: Key Trends
Most of the major shareholding companies for medicated shampoo has been strategizing on new and innovative products which cater to the varying needs and requirements of the target customers.
Medicated Shampoo Market: Key Developments
- In 2017, Head & Shoulders launched a new variant of medicated shampoo under the company brand name Head & Shoulders Men Ultra which promises various hair care functionalities such as maximum oil control, instant scalp, hair booster etc.
- In 2017, Maruho Co. Ltd announced the launch of topical scalp psoriasis treatment “Comclo® Shampoo 0.05%” for the Japanese market.
Opportunities for Medicated Shampoo Market Participants
As of 2017, the global spas and beauty salons market is being valued at US$ 130.4 billion and is expected to grow at 4.9% CAGR over the forecast period in terms of value sales. These are the most favorable institutions where client visits not only for styling and grooming of hair but also to consult on various hair related problems.
Hence these institutions are responsible to provide solutions indoor to maintain customer loyalty. This critical factor triggers demand for medicated shampoo amongst this sector. Moreover millennial are prone to various hair related problems such as dry scalp, dandruff etc making them one of the prime customers for global medicated shampoo market.
Brief Approach to Research for Medicated Shampoo Market
FMI will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the nature, formats, and application of the coconut water concentrate segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period.
The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall Medicated Shampoo market sizes.
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The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
Regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Western Europe (Germany, Italy, France, U.K., Spain, BENELUX, Nordic, Eastern Europe)
- CIS and Russia
- Asia-Pacific (China, India, ASEAN, South Korea)
- Japan
- Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel)
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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