The value of the global mobile CRM market is predicted to reach over US$ 26.2 Bn in 2022, up from US$ 13.5 Bn in 2021, according to a recent research analysis by Future Market Insights (FMI).
A wide range of reasons, including the widespread usage of smartphones and the development of new technological tools, support the growth of the mobile CRM market. Businesses are relying on systems that mobilise customer relationship management in order to adopt agility and dexterity as two of their basic values. This would certainly benefit the mobile CRM market until 2029 and provide up new chances for suppliers to diversify their product lines and make money
| Mobile CRM Market Size (2022) | US$ 26.2 Bn |
| Predicted Net Worth (2029) | US$ 52.4 Bn |
| Global Market Growth (2022-2029) | 10.4% CAGR |
| North America Market Share | 25.7% |
Real-time access to crucial information is no longer a “nice to have,” but rather a requirement to support efficient operations, according to the report, as digitised workforces rise. Customer happiness is the primary concern for modern firms, and they are actively looking for fine-grained insights that their mobile sales teams can access. In consequence, this is laying the groundwork for widespread adoption of mobile CRM platforms through 2029.
The research claims that “CRM on demand” is one of the primary trends bringing about significant changes in the mobile CRM industry as businesses increasingly resort to cloud-based suites that promise enormous flexibility and scalability.
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According to the research study, BFSI ranks among some of the early adopters of mobile CRM till 2021 and beyond, with revenues estimated to surpass US$ 3 Bn in 2022. However, retail units are likely to overtake BFSI as one of the significant spenders on mobile CRM solutions in the latter half of the assessment period, as the retailers are rapidly turning to mobile CRM platforms for streamlining the aspects of their sales funnels. Adoption of mobile CRM in healthcare is also estimated to pick pace through 2028, given that healthcare services worldwide are shifting their focus toward ‘value-based care’ models.
Large enterprises are likely to lead the race of mobile CRM adoption, followed by medium enterprises, unveils the research study. As large and medium enterprises are pulling their socks up to positively engage customers and stay highly competitive, adoption of mobile CRM across these enterprises will most assuredly gain new heights. Revenue opportunities for vendors of mobile CRM market remain imminent, as sales personnel across organizations, regardless of their size, are vying to make informed decisions that are ‘data-driven’.
‘Pay-Per-Use’ Pricing Model: A Strategy Winning Over End Users
Considering the dynamicity of end user preferences, key vendors in the mobile CRM market are largely focused on R&D investments for unceasing developments. As price follows efficiency as the second-most important factor dictating purchase decisions, vendors are offering flexible ‘pay per use’ pricing models, as end-use preference for flexible pricing is causing a distant move away from subscription models.
Acquisitions and partnerships will continue being a vital part of the growth strategies of market players. For instance, in February 2021, AMDOCS announced its acquisition of Ubiquity, a leading firm offering premium digital content services and technology solutions. This acquisition was aimed at adding premium content capabilities, which include licensing, processing, and delivery, and positioning AMDOCS at the centre of increased convergence across content community and video distributors.
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Key Segments of Mobile CRM Industry Survey
Mobile CRM Market by Product Type:
- Mobile CRM for Large Enterprises
- Mobile CRM for Medium Enterprises
- Mobile CRM for Small Enterprises
Mobile CRM Market by Vertical:
- Mobile CRM for BFSI
- Mobile CRM for Telecom
- Mobile CRM for Healthcare
- Mobile CRM for Retail
- Mobile CRM for Automotive
- Others
Mobile CRM Market by Region:
- North America Mobile CRM Market
- Latin America Mobile CRM Market
- Europe Mobile CRM Market
- East Asia Mobile CRM Market
- South Asia & Pacific Mobile CRM Market
- Middle East & Africa (MEA) Mobile CRM Market
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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