The global military hydration products market value is forecast to top US$ 1.9 Billion in 2022. Registering a CAGR of 4%, the sales of military hydration products will total US$ 2.1 Billion by 2032. The ability to provide long-term reliability and high performance to soldiers is anticipated to drive the demand for military hydration products in the near future.
Military hydration products are used by individuals who are engaged in active duty. These type of products are also included in camping supplies, hiking equipment, and flight-ready tactical gear apart from military operations. These are capable of storing water and other beverages which will deliver additional fluid intake during and after high levels of physical activities.
The demand for hydration packs is set to surge in the forthcoming years as these enable users to carry liquids on their backs, thereby allowing for hands-free usage. These are equipped with easy dispensing systems that make it very convenient for military personnel to drink water without taking off the backpack or stopping during certain operations. The high popularity of sports activities and the availability of less time at work are expected to drive their demand in the future.
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Growing concerns regarding health and safety concerns in the military and defense industry will accelerate the military hydration products market growth in the upcoming years. The increasing defense expenditures by various countries worldwide are expected to encourage the adoption of new products for providing fresh drinking water to soldiers. These products help in preventing chronic ailments, lower the volume of medicine consumption, and enhance the overall wellbeing.
Which are Key Factors Driving Spearheading Military Hydration Products Market Growth?
The emergence of state-of-the-art technologies, such as Liquid Crystal Display (LCD) touch screens on water bottles is projected to drive the demand for military hydration products in the evaluation period. The rising usage of these products by the military, especially for training purposes is another significant factor that is set to augment the market.
Troops across the globe are anticipated to use these products during numerous simulations and exercises that consist of a series of short sprints, running with heavy loads, or marches over long distances. The preference for hydration packs is rising at a fast pace as these allow military personnel to carry a large amount of water with them, as compared to the other types of products.
These packs also help soldiers in filling their canteens through tubes, thereby eliminating the need to take off their backpacks first. These also provide them with more time before making another stop for refilling their packs at a specific source, such as a river or a stream.
What are the Challenges Faced by the Military Hydration Products Industry?
Hydration packs are difficult to clean during operations as military personnel have to take out their gear to gain access to water reservoirs, pull it out, and cautiously fill and rinse it out by using cleaning tablets. The recently developed packs are made of soft plastic which may eventually wear out and start to leak during critical missions. The screw-on plastic lid on the pack will either lose its seal or the pack will rip apart at the seams. Owing to their non-transparent structure, there is no way of knowing how much fluid is remaining in the hydration pack, which may hamper the sales of military hydration products in the forthcoming years.
Why is North America Considered a Lucrative Military Hydration Products Market?
North America is expected to dominate during the assessment period in terms of the military hydration products market share. This growth is attributable to the increasing efforts by governments of developed countries, such as Canada and the U.S. to expand their armed forces on space, air, sea, and land.
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Government agencies are also adopting various initiatives, such as investment strategies to steadily develop cutting-edge equipment for soldiers. These steps are projected to help soldiers in concentrating more in training sessions without any hassle or better engaging with enemies on border areas.
How is Asia Pacific Contributing to Growth of the Military Hydration Products Market?
The ongoing development of novel hydration products equipped with technologically advanced purification and filtration systems in China and India is likely to augur well for the Asia Pacific market in the forecast period. These systems help in removing impurities from liquids.
As soldiers lack time to purify water during military missions, humanitarian relief operations, and emergency situations, these systems help in automatically making the water safe for drinking and preventing harmful effects on the body. The emergence of fine-grade paper in modern filters for removing contaminants on an atomic level while being compact is anticipated to accelerate the demand for military hydration products in Asia Pacific.
Market Competition
Some of the key participants present in the global military hydration products market include Salomon, CamelBak, Osprey, Geigerrig, Samsonite, HydraPak, Ergodyne, CoolGear, Cera Products, and Decathlon among others.
Key players are partnering up with government agencies across the globe to provide their innovative products to the armed forces. Meanwhile, a few other companies are focusing on investing huge sums to expand their production capacities to increase manufacturing and cater to the high demand from customers.
Key Segments Profiled in the Military Hydration Products Industry Survey
Product Type:
- Hydration Packs
- Bags
- Water Bottles
- Hydration Accessories
- Purification & Filtration Products
- Reservoirs
- Others
Application:
- National Defense Industry
- Military Training
- Others
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East and Africa
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