The global winter wear market is projected to grow at a CAGR of around 5.0% through 2031, surpassing a valuation of US$ 280.0 Bn in 2020. To lessen the volatility of raw material prices, restrain the rise of the market’s volume, and satisfy the rising demand for premium brands, manufacturers are concentrating their efforts on premiumizing their current winter wear brands.
The expansion of the winter clothing industry is primarily attributable to climate change. Many businesses are looking at ground-breaking technology to enhance the quality and efficiency of their products in preparation of warmer winters and record-breaking winter temperatures.
When the temperatures start to drop, sales through retail and online channels are projected to increase. Gap Inc., for example, introduced the “Hill City” menswear brand in 2018 to meet increased demand for premium men’s gear that combines highly technical fabrications, style, and high performance throughout the winter months.
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Nowadays, the younger generations are getting attracted to recreational activities such as hiking, fishing, snow skating and many other winter sports. In order to play or take part in winter sports the consumers are expecting high branded winter wears.
The cold-weather recreation sector in America, according to Climate Central, has a particularly strong stake in warmer winters. For sports ranging from downhill skiing to ice fishing and outdoor ice hockey, low temperatures, plenty of snowfall, or both are required. The US economy earns billions of dollars each year from winter recreational activities. In terms of the country’s cultural legacy, winter sports are also noteworthy.
Furthermore, firms in the winter wear industry are focusing their efforts on increasing the value of their products. For example, in November 2018, Oros Apparel released Solarcore insulation, a space-based insulation that makes one of the warmest winter jackets in the market. The company utilized aerogel material technology, which was initially designed for NASA spacesuits, to make innovative winter wear gear.
Key Takeaways from the Winter Wear Market Study
- Players in the market are concentrating on using a variety of marketing methods, including celebrity endorsement, product premiumization, marketing campaigns, events, and developing digital presence to engage with customers directly. The market for winter clothing will probably expand faster in the near future as a result of these factors.
- Due to an increase in snow events and winter activities that need body warmth, woollen winter wear goods are predicted to grow at a CAGR of 4%.
- According to estimates, the market for winter wear’s jackets and coats accounts for a rather high value share. Throughout the projection period, the category is anticipated to maintain its dominance.
- In North America, the U.S. is anticipated to have a significant value share of 83.0%.
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Who is Winning?
Leading manufacturers of winter wear are focused on aggressive promotional strategies and advertisements that have driven sales growth of winter wear globally.
Major players present in the winter wear market are Nike Inc., Aero Group, Fenix Outdoor Group, Wintergreen Northern Wear, Helly Hansen Company, Forever 21, Inc., J.Crew Group, Inc., American Multinational Corporation Gap Inc., Zara SA, Patagonia, Inc., Columbia Sportswear Company, Gap Inc., and VF Corporation among others.
Impact of COVID-19 on the Market
As a result of the covid-19 outbreak, various sectors and locations faced a temporary standstill. The economic downturn impacted both the supply and demand sides of the industry. Apart from that, it had a significant impact on consumer purchasing behaviour, as a significant number of customers shifted from impulsive to thoughtful spending, influencing the winter clothing business to some extent.
The global outbreak of covid-19 ushered in a period of unprecedented trade disruption. Consumers acquired short-term habits that, in some cases, have become permanent as a result of the pandemic. The transition to digital was the most major behavioral change that happened as a result of the epidemic.
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Global Winter Wear Market by Category
By Product Type:
- Jackets/Coats
- Sweaters/ Cardigans
- Scarves, Shawls & Wraps
- Sweatshirts & Hoodies
- Hats, Caps, & Gloves
- Others
By Material Type:
- Cotton
- Wool
- Velvet
- Fur
- Leather
- Others
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By Consumer Orientation:
- Men’s Winter Wear
- Women’s Winter Wear
- Kids Winter Wear
By Size:
- Small
- Medium
- XL
- Double XL
- Online Retailers
- Others Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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