According to Future Market Insights (FMI), the global vitamin gummies market totaled US$ 3.7 Bn in 2021 and is expected to exhibit a CAGR of 6.2% to reach the value of US$ 6.8 Bn in 2031. People are turning to preventive healthcare and healthier options as the number of lifestyle diseases rises.
Governments are stressing upon the usage of natural based ingredients across various sectors. The health supplement industry also covers products derived from natural source. Moreover, due to increased health expenditure and increasing inclination towards natural remedies will result in high demand for natural and organic gummy vitamins.
Because gummy vitamins serve to develop and increase biological function, consumers are gravitating toward them. This has bolstered the sales of health supplements on a huge scale. Furthermore, governments are increasingly funding research into the health benefits of gummy vitamins.
Key Takeaways from the Vitamin Gummies Market Study:
- North America vitamin gummies market accounts for a dominant share of 29.9% of the global vitamin gummies market in 2021.
- Multivitamin gummy will remain the top-selling product category it provides benefits of multiple vitamins in just a single gummy.
- In terms of customer orientation, demand among adults us anticipated to grow at a CAGR of 8.3% during the forecast period.
- Based on source, animal based source is accounted for 75.5% of the market share in 2021.
- In terms of sales channel, modern trade is anticipated to register growth at a CAGR of 9.3% during the forecast period.
“Top players in the market are targeting specific health concerns to woo consumers. For instance, some are offering vitamin gummies meant to address hair care issues, while others are focusing on skincare. Additionally, producers are making them available in bottle jars, stand-up pouches, and other user-friendly packaging to provide consumers with greater convenience, which will aid the growth of the market in the coming years,” said a lead FMI analyst
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Gummy Vitamins to Replace Regular Vitamin Pills
Gummy vitamins were introduced as medicine for adults as fat-soluble vitamins A, D, E, and K. These are preferable alternatives for patients who cannot swallow pills. Vitamins are needed to be protected from the acidic environment of the stomach. Hence, gummy vitamins are coated with essential vitamins and minerals which have the ability to retain potency to get absorbed into the body. Gummy vitamins are more palatable than a pill.
Additionally, these are chewable and there is no risk if the product does not break apart. There is a risk associated with breaking apart of tablets when consumed. Gummy vitamins for children help in bone growth and add nutritional content in the body. According to the Honest Company, Inc., gummy multivitamin is a delicious way to get essential vitamins and minerals such as vitamin D3, folic acid, and vitamin C into growing kids’ diets.
Manufacturers Aiming to Offer Holistic Benefits
Increase in demand for gummy vitamins is being witnessed over the past few years, leading to launch of various ingredient specific products but this created difficulty in choosing for appropriate health supplement required by the consumer to suffice their nutritional demand for more than one ingredients. The factor has led to proposing of holistic benefits offered by various manufactures rather than ingredient specific benefits. Thereby, increasing the demand for gummy vitamins due to availability of products offering holistic health benefits.
Who is winning?
Some of the leading companies offering vitamin gummies market are BAYER AG, Pharmavite, SmartyPants Vitamins, Wellnext Health, Church & Dwight Co. Inc., Life Science Nutritionals, Taura Natural Ingredients Ltd., Viva 5 Corporation, Olly Public Benefit Corporation and others.
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Vitamin Gummies Market Segmentation
By Product Type
- Single Vitamin Gummy
- Biotin
- Omega & DHA
- Vitamin C
- CoQ10
- Vitamin D
- Melatonin
- High Fibre Formulas
- Multivitamin Gummy
- Probiotic Vitamin Gummy
- “Bacillus Coagulans”
- Lactobacillus
- Bacillus Subtilis
- Others (Yeast Etc.)
By Customer Orientation
- Children
- Adult
- Men
- Women
By Source
- Animal Based
- Plant-Based
By Packaging type
- Bottles & Jars
- Stand-Up Pouches
- Other Packaging Type
Sales Channel
- Direct Sales
- Modern Trade
- convenience Store
- departmental Store
- Specialty Store
- Drug Store/Pharmacies
- Online Retailers
- Other Sales Channels
By Region
- North America
- Latin America
- Europe
- APEJ
- CIS & Russia
- MEA
- Japan
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