Germany is a popular tourism destination in Western Europe. It is expected to remain one of Europe’s top markets in terms of both growth and production of Inflatable tents. Increase in outdoor camping activities in Germany is creating opportunity for sales of inflatable tents. The market in Germany is estimated to dominate the Western Europe inflatable tents market through the forecast period (2028) with a 7.9% Volume CAGR.
Popularity of inflatable tents has increased recently, mainly due to military and commercial uses. A 7.5% revenue growth year over year is anticipated for the inflatable tent market in 2019, which is expected to surpass US$ 750 million.
According to a recent intelligence study by Future Market Insights, developed markets, particularly the United States and Western Europe, will continue to account for the majority of the growth in the inflatable tents market. The report claims that in the upcoming years, the market for inflatable tents in Asia Pacific is about to experience a promising growth scenario.
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North America & Europe Make up for most of the Revenue in Inflatable Tents Landscape
The United States is the largest revenue generator in the global inflatable tents landscape, with over a million US-based families camping each year in recent years. On the other hand, Europe has a large millennial population that frequently plans adventure tours and camping activities, which directly encourages sales of gear like inflatable tents.
North America currently accounts for just under one-third of global revenue, which can be attributed to the growing application base in military and adventure tourism. In contrast, rising demand for inflatable tents for personal use is shaping the European market.
Segmental Analysis of Inflatable Tents Landscape
- Based on the type of inflatable tents, self-erecting tents that are currently covering the most of market revenue share, continue to enjoy higher sales owing to their high convenience quotient. Hybrid tents on the flipside represent a lower value share in inflatable tents market.
- On the basis of shape of inflatable tents, dome shaped tents continue to dominate over the coming years. However, tunnel shaped inflatable tents are likely to represent a higher incremental opportunity.
- By end use of inflatable tents, military holds more than 50% share of the total market value at present, which is predominantly driven by storage and medical applications that attract substantial revenue to the military segment. An equal incremental opportunity is projected for both segments, i.e. military and personal by 2020.
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Key Insights Drawn from Competitive Landscape Analysis of Inflatable Tents Market
The global market for inflatable tents is a highly fragmented competitive landscape governed by a large number of small players, accounting for the lion’s share in the total revenue. The Tier 1 players include both private and public companies that have strong global presence; however, they account for a mere 25% share in the inflatable tents market value.
- Regional players are taking concentrated efforts in strategizing brand management and promotion.
- Consolidation of sales and distribution network is a priority for an enhanced market footprint.
- Retail store expansion and strengthening of direct-to-consumer channel are emerging popular trends among manufacturers, especially regional brands.
- The focus on inflatable tent sales through Ecommerce is zooming in with an objective of achieving maximum market penetration.
- Price optimization is likely to be a priority for players looking forward to entering developing markets for inflatable tents.
- Improved raw material and product quality through technological innovation is being increasingly considered as a key strategy for better RoI.
- Beyond poly cotton, development of lightweight raw materials is attracting R&D interests of inflatable tent manufacturers.
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Global Inflatable Tents Market by Category
By Material Type :
- PVC
- Poly-Cotton
- Nylon
By Type :
- Self-Erecting
- Hybrid
By Shape :
- Dome
- Tunnel
- Geodesic
By End Use :
- Military
- Commercial
- Personal
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- MEA
- APEJ
- Japan
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