The agro rural tourism market is estimated at USD 89.86 billion in 2022 and is projected to reach USD 158.56 billion by 2032, at a CAGR of 5.79% from 2022 to 2032.
The increasing effect of global warming has turned travellers close to eco-tourism and sustainability tourism. Also, the post pandemic situations travellers are preferring healthy recreational activities. The agro rural tourism promote and is based on the principles of eco-tourism and sustainability tourism. The agricultural activities contribute to the environment health and benefit ecological balance whereas the products made by rural people are eco-friendly.
The agro rural tourism also brings stability in environment ecological as well as socially. The rural tourism connects villages and international markets at social level which helps to bridge the gap in between them. Agro rural tourism create awareness about rural development and attract various investments to the rural sector. It also helps to show case how primary sector is evolving and contributing to the country.
The agro rural tourism helps to promote and create awareness of agro products in country. It benefits the rural economy, help to boost the agriculture sector and contribute majorly to the gdp of the country.
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Therefore, government take an active interest in promoting the agro tourism market with the help campaigns. Lastly agro tourism also promote a part of ethno tourism as it allows visitors to participate in cultural activities and be a part of their community. Hence it can be concluded the principles of eco-tourism and sustainability tourism helps to boost the agro rural tourism market.
As such, the global agro rural market is estimated to expand at a CAGR of over 5.79% throughout the forecast period of 2022-2032, to be valued at US$ 158.56 Bn by the end of 2032.
Key Takeaways from the Agro Rural Tourism Market Study
- According to our analysis the international tourist as well as domestic both may generate opportunities for agro rural tourism market. The international tourists are interested in learning new ways of agricultural methods, the cultivation method, and want to explore the farmer and rural community of different where as domestic tourist want to support and want to contribute towards rural and agricultural sector development.
- The rising trend on-farm tourism is increasing the demand for agro rural tourism. The on-farm tourism activity allows visitors to learn about agriculture methods and techniques which in turn supports the sales of farm products directly from farms.
Impact of COVID-19 on the Market
Although covid-19 pandemic has a negative impact on tourism industry the agro rural tourism faced an impact at early stage due to common reasons such as restrictions, lockdowns, social distancing, etc. In post pandemic stage the agro rural tourism had a fast recovery aiding the entire tourism industry. In post pandemic situation the people become health cautious and started searching for healthy way of tourism.
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Apart from this the people preferring vegan food is encouraging organic farming and which in result high demand for agro products. Also in post covid situations the socio-economic factors are influencing the farm stays and agro rural activities. Hence we can conclude although the covid 19 had a negative impact on tourism industry it helped to generate demand for agro rural tourism market.
Who is winning?
Leading manufacturers of agro rural tourism Market are focused on promotional strategies, upgradations and technological development, and new merger strategies that have driven sales growth of agro rural tourism market globally.
Major players present in the global agro rural tourism market are Agri Tourism Department, GTI Travel, Cyprus Agrotourism, Agri Pro Focus, Capr Agri Tours, Farm To Farm, Meru Agro, Rural Tours, Select Holidays, Greenmount Travel, Heartland Travel and Tours, Stita Group are among others.
Global Agro Rural Tourism Market by Category
By Service Type, Global Agro Rural Tourism Market is segmented as:
- Direct Market Agritourism
- Educational Agritourism
- Recreation Agritourism
By Booking Channel, Global Agro Rural Tourism Market is segmented as:
- Online Booking
- In Person Booking
- Phone Booking
By Tourist Type, Global Agro Rural Tourism Market is segmented as:
- Domestic
- International
By Tour Type, Global Agro Rural Tourism Market is segmented as:
- Individual Traveller
- Group Trip
- Family trip
- Student trip
By Consumer Orientation, Global Agro Rural Tourism Market is segmented as:
- Men
- Women
- Children
By Age Group, Global Agro Rural Tourism Market is segmented as:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Region, Global Agro Rural Tourism Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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