Global Audience Intelligence Platforms Market was valued at US$ 5.5 Bn in 2021 and is expected to reach US$ 17.2 Bn by 2032, find Future Market Insights (FMI) in a recent market survey. As per the findings of the report, Small and Medium size enterprises will garner significant demand in the market as the bulk of revenue will be generated through them. Revenue through pacemakers grew at a CAGR of 11.8% during 2015 – 2021.
Growing use of social media is the key factor driving the Audience Intelligence Platform Market
Post pandemic, many organizations needed to understand how the new normal affected customer behavior in order to make various upcoming business decisions. Numerous firms have responded to this crisis by implementing a variety of advanced analytics strategies based on consumer behavior patterns like Audience Intelligence Platforms.
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Facebook, YouTube, and TikTok became the three most widely used social networks in 2020. By the end of the year, these platforms had more than 5.9 Bn users. Businesses can easily monitor how their content performs across all devices and many social media platforms with the aid of audience intelligence solutions.
The United States Continues to be the Largest Revenue Stream for Audience Intelligence Platforms Market
Audience Intelligence Platforms market in the US is projected to reach a valuation of US$ 17.2 Bn by 2032. From 2015 to 2021, the market revenue through the US grew at a CAGR of 12%, while between 2022 and 2032, it is predicted to witness a CAGR of 10.8%. The combination of the adoption of AI-based software and the increasing number of e-commerce retails in the country, provide the Audience Intelligence Platforms Industry with tremendous growth potential in the United States. Between 2022 and 2032, the US is expected to be a market with a US$ 570.5 Mn absolute dollar opportunity.
Audience Intelligence Platforms Market: Competition Insights
The key companies operating in the Audience Intelligence Platforms Market are Audiense, Brandwatch, Affinio, SpotRight, Engine, Lithium Technologies, Synthesio, Zoomph, Codec, Demographics Pro, Helixa, Mobilewalla, People Pattern, Pulsar Platform, and SocialCode.
Some of the recent developments by the key providers of Audience Intelligence Platforms are as follows:
- In October 2021, collaboration between Helixa and GWI was formed to combine consumer estimate information with expressed consumer intent. Global Audience View delivers a more detailed and comprehensive view of digital-first audiences by combining GWI’s Core survey with Helixa’s behavioural affinity data obtained via AI analysis of public social personas. Users can gain insight into a range of subjects, including consumer interests, demos, influencers, brand usage, media usage, and psychographics, thanks to the unified data collection.
- In July 2021, ENGINE introduced Audience Intelligence, a platform that enables advertisers to create audience targets, schedule ads across channels, and take action by providing comprehensive first-party data and interfaces.
- In November 2020, the partnership between Affinio and Snowflake allows enterprise users to solve their business problems without duplicating, relocating, or disclosing raw data. Through this collaboration, Affinio’s Graph Analytics and Matchmaker two-in-one solution, is combined with Snowflake’s secure data sharing functionality. Affinio offers its services with zero data handling.
More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Audience Intelligence Platforms Market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals extensive growth in the Audience Intelligence Platforms Market in terms of Application (Small & Medium Enterprises and Large Enterprises); by Vertical (Automotive, Retail & E-Commerce, Travel & Hospitality, Healthcare, BFSI, Media & Entertainment, Marketing and Research); and Deployment (Cloud and On-premises) across five regions (North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa).
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Key Segments Covered in Audience Intelligence Platforms Market Survey
Audience Intelligence Platforms Market by Application:
- Small and Medium Enterprises
- Large Enterprises
Audience Intelligence Platforms Market by Vertical:
- Automotive
- Retail & E-commerce
- Travel & Hospitality
- Healthcare
- BFSI
- Media & Entertainment
- Marketing & Research
- Others
Audience Intelligence Platforms Market by Deployment:
- Cloud
- On- Premises
Audience Intelligence Platforms Market by Region:
- North America
- Europe
- APAC
- MEA
- Latin America
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