The Brazil faith-based tourism market is projected to reach a valuation of US$ 911 Mn in 2022. Sales are projected to increase at 7.9% CAGR between 2022 and 2032.
Tourism is today regarded as one of the most important sectors in the world, with a wide range of forms and natural environments. Religious tourism is one of the most rational and popular types of travel. It is described as a travel to religious sites to experience religious forms or to learn and admire their related arts, architecture, and other traditions.
Religious tourism is one of the most ancient types of tourism and one of the most important areas of the tourism and travel business. This type of tourism has several social, economic, and other benefits. As a result, governments in countries like Brazil are putting various efforts to develop popular religious destinations. This will positively impact demand in the Brazil faith- based tourism market during the forecast period.
Brazilians are passionate about their religions, creeds, beliefs, and cultures. It is stated that the country’s air is colored with dedication and religion. As a result, Brazil has become a one-stop destination for people not just from South America but from all over the world. This element has also promoted religious tourism in Brazil. Brazil has a diverse religious heritage and worship venues; the country has 96 religious attractions spread throughout 344 cities.
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In honour of Nossa Senhora Aparecida, the national patron saint of Brazil, the National Sanctuary of Nossa Senhora Aparecida was constructed in 1930 in the city of Aparecida, state of So Paulo. Aparecida is the annual destination for thousands of pilgrims. The city has a large hotel sector, an extensive road network, and religious service infrastructure, and visitors’ assessments of the responsive infrastructure were favorable, which is also attracting tourists to Brazil.
Various initiatives are being taken by the Brazilian Tourist Board to promote the religious tourism in the country. For instance, Embratur (also known as the Brazilian Tourist Board) launched marketing campaign which was to reinforce public awareness that the country is open for tourists now and no longer requires visa for entry. This campaign resulted in a $5.7 million boost in bookings from Americans.
Key Takeaways from the Brazil Faith-Based Tourism Market Study
- By tourist type, domestic tourist segment will continue to lead the Brazil faith-based tourism market during the forecast period.
- In terms of booking channel, the online booking segment will grow at 5% CAGR during the forecast period.
- Based on tourism type, religious and heritage tours segment is expected to account for the largest revenue share by 2032.
- Demand in the 46-55 age range is expected to grow at a healthy pace through 2032.
- The Brazilian Tourism Board initiated a campaign in 2021 to raise public knowledge that the nation is accessible to visitors and no longer requires a visa to enter.
“The religious tourism business in Brazil has yet to be fully explored. This industry will present a plethora of prospects for new business launches as well as a huge number of jobs in the country. Says FMI analyst.
Who is Winning?
Leading faith-based tourism enterprises in Brazil are focusing on advertising strategies and marketing well-known tourist destinations to improve market sales.
Major players present in the Brazil tourism market are Brazil Vip, Trip Brazil, BrazilVacation.travel, Adventura do Brasil, Mauicio Travels, Bromelia Brazil Travel, LatinDiscoveries, Terra Brazil, Around SP, Favela Walking Tour, Nattrip, Cook in Rio, Brazil Top Travel Agency, Uniglobe Travel Brazil, Uai Brazil Tour, Matuete-Produtora de Viagenes among others.
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Brazil Faith-Based Tourism Market by Category
By Tourism Type:
- Day Trips & Local Gateways
- Museums
- Pilgrimages
- Religious and Heritage Tours
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Consumer Orientation:
- Men
- Women
- Children
By Tour Type:
- Independent Travellers
- Tour Groups
- Package Travellers
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