Vegetarian and vegan tourists are searching on the internet and other sources for vegetarian and vegan-friendly options. They are willing to try new things and meet new people who are likeminded.
Another factor driving demand in the culinary tourism market is the spread of social media and advertising of distinctive food and beverage experiences. As a result, Gen-Zers and baby boomers are quickly becoming the most important target demographic. Increased viewership of food programmes on television and online streaming services is also fueling market demand.
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2017-2021 France Culinary Tourism Market Outlook Compared to 2022-2032 Forecast
As per Future Market Insights (FMI), France is considered to have one of the best cuisine across the globe. This is owing to the availability of freshly baked breads and other delicious high quality bakery and other food products.
French food is undoubtedly a dream, with an abundance of delectable cheeses, the largest assortment of pastries known to man, and the best red wine to accompany it. Rising popularity of these French foods coupled with expansion of tourism industry are some of the key factors driving the French culinary tourism market.
Similarly, to promote culinary tourism in the country, food festivals, and culinary classes are organized by the government. FMI predicts, the demand in France culinary tourism market is expected to grow at a prolific 16.5% CAGR during the forecast period (2022-2032).
What are the Key Trends Shaping Growth of the France Culinary Tourism Industry?
“Growth in Culinary Tourism Creating Ample Employment Opportunities in France”
With rising expansion of culinary industry and interest in cooking, numerous culinary institutes are witnessing an upsurge across France. Subsequently, awareness about cooking being a gender-neutral profession and the inclination towards cooking is attracting a large number of cooking experts to culinary employment opportunities.
Consequently, with increasing number of students in the country and a plethora of opportunities in hospitality sector, the France culinary tourism market is predicted to flourish over the upcoming decade.
“Culinary Marketing and Culinary Classes Pushing Demand for Gastronomic Tourism in France”
Growing trend of culinary marketing and surge in culinary classes are positively influencing the growth in France culinary tourism market.
In certain culinary tours in France the packages include wine tasting, wine making, cheese tasting, cheese making and culinary classes taken by experts of French cuisine. This draws a lot of tourists to take a culinary tour in France.
The idea of learning to prepare French delicacies is a cheery on top of the cake for tourists as they will find paying a huge amount of money worth it.
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The France Culinary Tourism Market by Category
By Activity Type:
Culinary Trials
Cooking Classes,
Restaurants
Food Festivals
Others
By Booking Channel:
Phone Booking
Online Booking
In Person Booking
By Tourist Type:
Domestic
International
By Tour Type:
Independent Traveller
Package Traveller
Tour Group
By Consumer Orientation:
Men
Women
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
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