The global window packaging market is anticipated to reach a value of US$ 4.5 billion in 2022 and continue to grow at a CAGR of 4.5% to reach US$ 7.0 billion by the year 2032, according to data from Future Market Insights. The top 3 nations are predicted to control between 35 and 40 percent of the market by the end of 2022, which would increase sales of boxes for different types of products.
Based on the material, it is anticipated that the paper and paperboard segment will continue to dominate the other materials used to make window packaging. Convenience, improved product protection, and its higher biodegradability than other materials are the driving forces behind the same. According to estimates, the paper & paperboard market will generate an additional
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Window Packaging Market- Market Dynamics
The growth in the window packaging market is primarily driven by the growth in the food and beverage and consumer goods industry. In addition, there are several advantages associated with window packaging that further fuels this growth.
The advantages of window packaging are that it maintains product integrity by eliminating the need for packs to be opened in-store as the contents are visible in this type of packaging, it provides ease of replenishment, reduces transit damage, are also made from ecofriendly products. Further, most of the major packaging companies are now shifting their attention towards eco-friendly flexible packaging with window display packaging in order to achieve greater consumer satisfaction.
On the other hand, restraining factors such as higher initial cost of raw materials, environmental concerns and stringent government regulations are hampering the growth in the window packaging market.
Window Packaging Market- Regional Outlook
Geographically, the window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA). The growth of global window packaging market is expected to witness a healthy CAGR over the forecast period of 2016-2024.
Moreover, Asia-Pacific is expected to experience the maximum growth in the window packaging market due to the rising consumption of food and beverage products and increasing retail industry in the developing economies of Asia Pacific.
North America and Europe are expected to witness an above average growth in the window packaging market primarily due to the higher adoption of window packaging in ready to eat food in these regions. MEA and Latin America are expected to experience a stagnant growth in the window packaging market.
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Window Packaging Market- Major Players
Some of the key players in the global window packaging market are
- Amcor Ltd.,
- Bemis Company, Inc.,
- Westrock,
- Wipak,
- Mondi Group,
- Smurfit Kappa Group PLC,
- Klöckner Pentaplast GmbH & Co. KG.,
- Graham Packaging,
- Berry Plastic Group Inc.,
Alpha Packaging, Constar International, Dunmore, Shenzhen Tianya Paper Products Co., Ltd., Guangzhou Best Printing Trade Co., Ltd., Liaoning Hengyue Printing And Packaging Co., Shenzhen Xing Jun Hui Yinshuapin Limited, Guangzhou Xilong Plastic & Hardware Co., Ltd.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.
It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, material type, product type, end use.
How Customization Trend is driving the Sales of Window Packaging?
Nowadays, custom packaging is getting more popular. For every business keeping the cost low is one of its biggest targets. Window packaging is one of the most effective packaging solutions. According to the consumers packaging requirements, window packaging type such as boxes & cartons, pouches & bags, and mailers can be easily customized.
Customized window packaging allows to print useful information about the manufacturer and product and helps the product to stand out from the competitors. Consumers can choose from various shapes, styles, sizes, artwork etc. for their window packaging. Customized packaging enhances customer satisfaction level and loyalty towards the product and brand.
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Window packaging Market by Category
By Material, Window packaging Market is Segmented as:
- Paper and Paperboard
- Plastic
- Glass
- Others (Wood, etc.)
By Product Type, Window packaging Market is Segmented as:
- Boxes & Cartons
- Pouches &Bags
- Mailers
By End Use, Window packaging Market is Segmented as:
- Food
- Beverages
- Cosmetics & Personal Care
- Garments and Apparels
- Electronics
- Others (Consumer Goods, etc.)
By Region, Window packaging Market is Segmented as:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
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